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What marketing can teach the enterprise about AI

Martech

The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Add your friends to “Friends”: Almost 80% expect to “create their own interactive stories, ranging from rom coms to sci-fi adventures, enabling them to tailor it to their mood.” And 68% believe they’ll be able to include “AI characters based on their friends.”

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

For sales, every routine interaction handled by AI rather than a human rep represents immediate cost savings and rep time freed for complex deals. The Economics Drive Adoption The ROI is compelling. ClassPass achieved a 95% cost reduction in support conversations. HubSpot’s research shows sales teams using AI are 1.3x

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Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

Defining the Vibe Coding Market: Beyond No-Code “Vibe coding” — coined by Andrej Karpathy — represents a fundamental departure from both traditional programming and existing no-code platforms. You’re looking at massive structural demand that’s been waiting for the right technological catalyst.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z represents and requires a complete reimagining of the consumer landscape. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

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Inside the world of AI BDRs — can AI replace human business development representatives?

Hubspot

If you’re like me, you’ve asked this question: What is the difference between a salesperson and a business development representative (BDR)? Table of Contents What is an AI business development representative? Best AI BDR Agents and Tools What is an AI business development representative? Well, here’s what I found. It’s reality.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.