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7 value-added assets to engage and upsell customers

Martech

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Short-term (3-8 messages) email series are very powerful for customers, as they can nurture follow-up after a customer service interaction or a content download event. Customer marketing and prospecting are not the same.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

Highlighting the enduring significance of in-person interactions in the sales process. In-person meetings create more space to read between the lines, interpret nuances, and establish bonds that last beyond a single transaction. Field sales enablement empowers sales teams who work outside the office.

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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Bookmark Now: Cold Calling - Everything a Sales Person Needs to Know. Demonstrate that you know their business. Rest assured, somebody who didn’t know me or my business would yawn, too. Rest assured, somebody who didn’t know me or my business would yawn, too. Demonstrate that you know their business.

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How to generate SEO content ideas with the Value Proposition Canvas

Search Engine Land

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. SEO content value proposition template Clarifying your SEO approach This article continues my recent series on SEO strategies , SEO planning , using generative AI to help with SEO and how to create helpful, people-first content.

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The 25 Best Cold Email Subject Lines To Help You Stand Out

Veloxy

Email marketing might be an effective way to promote your business. But according to The Radicati Group, the average business person gets 115 emails a day, and that number is growing. Download Now: 25 Best Cold Email Subject Lines. #1: 1: A Personal Note to [Personalized First Name].

Launch 300
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved.

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