ConversionXL

MAY 8, 2014

The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6 They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.). It worked well for The New York Times , after all.

Customers 100

Customers Healthcare A/B testing Click Through Rate 100

Search Engine Land

NOVEMBER 20, 2023

TV 2 Fyn Monthly visits : 300,000 Model : ChatGPT Estimated AI-written articles : 46 If you are looking for SEO A/B testing of AI-generated content, RD @ TV 2 Fin is your case study. Over three weeks in December 2022 and January 2023, the team conducted A/B testing with ChatGPT-generated headlines.

A/B testing 122

A/B testing Click Through Rate Real Estate Niche 122

Pointclear

FEBRUARY 4, 2014

This classic A/B test provides, through simple empiricism, all the evidence necessary to solve an immediate problem. Currently he is editor-in-chief of HosfordGroup LLC, a New York City-based content marketing agency. Create the other with just static content. Season to taste, stir well, and deliver to 100,000 recipients.

A/B testing 95

A/B testing Technique Campaign Prospecting 95

Martech

NOVEMBER 10, 2022

Their web and mobile applications are extremely complex, with hundreds of APIs and dynamic structures, and they also change very often thanks to regular updates and A/B tests,” Ondra said. “[U]nless “Social media are a different beast. If [the client] is in e-commerce, you might get away with an AI-powered product scraper.

Legal 124

Legal E-commerce A/B testing Technique 124

PandaDoc

MAY 12, 2025

A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. In a typical pricing test, two versions of a product or offer are shown to different customer segments. Remove currency symbols.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

FEBRUARY 9, 2012

The test subjects were 50% men, 50% women, aged 21-54, and with a minimum annual household income of $30,000. The researchers tested the subjects' reactions to the Yahoo! homepage, The New York Times homepage, and their personal Facebook news feeds. had the least amount of memory activation out of all three pages.

A/B testing 78

A/B testing Drivers/motivators Presentation Campaign 78

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

MARCH 29, 2013

1) A/B Test Elements of Your Email Marketing Campaigns. Running an A/B test can yield you immediately actionable results that help you improve your marketing. When we've run email A/B tests in the past, we've seen immediate results. Just testing the "From" name , for example, yielded us 144 more leads.

A/B testing 78

A/B testing Angle Education Campaign 78

ConversionXL

DECEMBER 10, 2011

I’ve heard the New York Times subscription form used to be 18 pages long(!) Vast.com did A/B testing comparing a traditional Web form layout with a narrative “Mad Libs” format. The numbers of fields you can have in a form is also dependent upon the perceived reputation of the company.

A/B testing 123

A/B testing Drivers/motivators Lead generation Up-sell 123

Hubspot

OCTOBER 8, 2015

A/B test different approaches/styles in your subject like (i.e. 5) Barack Obama : “Ramona, will I see you in New York?”. Come up with a bunch of ideas, then A/B test your very best ones on a small group before sending it out into the wild. The Lesson: Try the unexpected. capitalization, caps, etc.)

A/B testing 78

A/B testing Click Through Rate Pitch Drivers/motivators 78

ConversionXL

FEBRUARY 26, 2014

For example, a 24 hour call center in New York that does brisk business from California around 7pm Pacific would be poorly served by a day-parting schedule that is set to lower bids at 10pm Eastern. 7pm Eastern is the highest spike for New York (1900 hours), and 7pm Pacific is the highest spike for California.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Salesforce

SEPTEMBER 16, 2021

For example, if you have a customer in New York City, and it’s raining, you can recommend the rain boots on sale, versus a customer in southern Florida, who may see recommendations for discounted bathing suits and beach attire. Conducting A/B testing is one of the best ways to make informed decisions about the content on your site.

A/B testing 98

A/B testing User Experience Promote Customers 98

ConversionXL

NOVEMBER 19, 2015

Testimonials work more often than not in A/B tests (at least the trustworthy ones), but they’re not all done ethically. The New York City Taxi and Limousine Commission reported tips increased from 10 percent to 22 percent on average when the new payment screens were turned on. False Scarcity. Testiphonials.

Technique 128

Technique A/B testing UX Commission 128

Hubspot

JUNE 8, 2016

Geographic location: San Francisco Web Design, California Web Design, New York Web Design, etc. It is also important to consistently A/B test your ads to optimize their performance. Some offers to test include: Free Trial, Schedule Demo, Free Evaluation, Request Consultation, Request Proposal, Free Assessment, etc.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

ConversionXL

JULY 13, 2019

I’ve heard that The New York Times subscription form was 18 pages long(!) Vast.com did A/B testing comparing a traditional form design with a narrative “Mad Libs” format. The number of fields you can get away with also depends on the perceived reputation of the company. Do you really need it?

Conversion 72

Conversion A/B testing Drivers/motivators Up-sell 72

Martech

FEBRUARY 25, 2022

The company has 4,000 employees, is publicly traded on the New York Stock Exchange and has offices across the world. Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Target customers. Target customers.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Sales Hacker

DECEMBER 17, 2024

Everyone, because it’s this, you know, it can feel like a big tax.

GTM 98

GTM Engineering Electricity X-functional 98

Hubspot

NOVEMBER 30, 2016

Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow. This is what a mobile News Feed ad for The New York Times looks like: Here's what makes this ad great: It's visual. It includes an enticing value prop.

Promote 101

Promote Sports Price Follow-up 101

ConversionXL

NOVEMBER 3, 2015

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. As NNGroup found when testing different wording styles for a website, “concise, scannable and objective copywriting resulted in 124% better usability.” Substantially. ” In practice, think about restaurant menus.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Test your landing pages and offers frequently. That means it’s exceptionally easy to A/B test elements of the page, including the offer itself. So, who are these affiliates?

Profit margin 116

Profit margin Commission Networking Referrals 116

Hubspot

APRIL 21, 2016

This can take some A/B testing to get right, so be willing to revisit your email and tweak it down the road. One of my favorite examples is from Seamless, a staple food delivery app here in New York City: I appreciate that they assume I am doing something interesting and awesome and not just binging House of Cards on Netflix.

Promote 77

Promote A/B testing B2B Cross-sell 77

Hubspot

MARCH 23, 2015

Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". He''s written hundreds of essays for publications like The New York Times, Fortune, WIRED, and The Wall Street Journal. Keyword Research: The Definitive Guide ". 13) Andrew Chen , Advisor/Investor for Tech Startups. Follow @andrewchen.

Growth 78

Growth Finance A/B testing Follow-up 78

ConversionXL

NOVEMBER 9, 2022

Here’s a stream chart representing the most common complaints made to a New York public support number over the span of one week: And another showing the number of Winter Olympic medals per country over time: This is a great one to get creative with using brand colors.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

AUGUST 30, 2019

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. As NNGroup found when testing different wording styles for a website, “concise, scannable and objective copywriting resulted in 124% better usability.” Substantially. ” In practice, think about restaurant menus.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

NOVEMBER 10, 2021

Agencies like GR0 , for example, can acquire links in publications like the New York Times, Yahoo.com, and Forbes. Measure the success of campaigns closely from start to finish, tweaking copy, creative and audience settings and running continued A/B tests where required. The other option is to partner with a PR agency.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

DECEMBER 17, 2015

In order to determine the ideal number of form fields, A/B test by changing or removing one field at a time to assess the impact on completion rates. For businesses in the news or publishing industries, they understand that consumers are looking to get the information they need quickly. 9) Avoid Pop-Ups If You Can.

Contact 70

Contact Real Estate A/B testing Price 70

Hubspot

NOVEMBER 30, 2016

Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow. This is what a mobile News Feed ad for The New York Times looks like: Here's what makes this ad great: It's visual. It includes an enticing value prop.

Promote 78

Promote Sports Price Follow-up 78

ConversionXL

MAY 8, 2017

There aren’t many A/B test case studies online about product page descriptions, but that’s fine. As NNGroup found when testing different wording styles for a website, “concise, scannable and objective copywriting resulted in 124% better usability.” Substantially. ” In practice, think about restaurant menus.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104

Sales Hacker

APRIL 15, 2019

We’re in six cities: Denver, Boston, New York, London, Toronto, and Amsterdam. David Katz : At Intercom we’re constantly A/B testing and figuring out how can we make this more streamlined. Outreach supports sales reps by enabling them to humanize communication at scale and by automating the manual work.

B2C 68

B2C Drivers/motivators A/B testing Cross-sell 68

SaaStr

FEBRUARY 22, 2019

FirstMark is an early stage venture firm based in New York. I’m a CEO and Co-founder of A/B Tasty. So A/B Tasty we are helping companies to improve their user experience online through personalization and A/B testing. We have offices in Paris London Cologne Madrid and New York and we have 700 clients.

Up-sell 48

Up-sell Start-ups Clients Growth 48

Martech

MARCH 5, 2024

The New York Times’ legal action against OpenAI is one example here. High-quality content isn’t free, so what gives OpenAI the right to use that material to create a monetizable product people will eventually consume as news? The Times is A/B testing everything online just as much as most big tech platforms.

Gaming 132

Gaming Entertainment A/B testing Legal 132

Hubspot

SEPTEMBER 19, 2012

That means you do have a smart coworker look over your blog post for 20 minutes before it goes out to check for accuracy, good grammar , and proper spelling, but you don't contract a New York Times editor to rip it to shreds and build it back up again. 6) Agile marketers use A/B testing to incrementally improve.

A/B testing 78

A/B testing CTR Contract Click Through Rate 78

Hubspot

JANUARY 29, 2014

Susan Cain, New York Times best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking , even notes in her book that at least one-third of the American population is introverted. And no, these people aren’t all software developers. In fact, our fun-loving CEO Brian Halligan is also an introvert.

Intrinsic 78

Intrinsic A/B testing Campaign Drivers/motivators 78

Hubspot

JULY 25, 2017

Much later, the first one cent copies of The Sun hit the streets of New York, inspired by the realization of its editor that it was much more valuable to sell each reader's attention to advertisers than to make money off newspaper sales directly. Today, that concept has been taken to an extreme.

Gaming 78

Gaming A/B testing Technique Entertainment 78

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). If you only have one, you’re not running an A/B test and you really have no idea why this one rep is doing well. SaaStr is Turning 10! It was terrible.

Sales 113

Sales Up-sell Closing Engineering 113

Salesforce

JANUARY 30, 2025

In this article, we’ll explore how to craft a subject line that can’t be ignored, the ins and outs of A/B testing, the secret to an irresistible CTA, and 17 cold email templates that you can adapt for yourself. Conduct A/B testing: With A/B testing , you can measure the effectiveness of subject lines, hooks, and CTAs.

A/B testing 52

A/B testing Territory Prospecting Referrals 52

ConversionXL

JANUARY 23, 2013

.” Later it turned out that the customer was a manager of a multi-million dollar hedge fund in New York. With data being the name of the game and all this (A/B testing and what not), people tend to forget that besides all the testing on the web their customers are still real actual people.

Sell 105

Sell E-commerce Trust Finance 105