Search Engine Land

NOVEMBER 2, 2023

For a company that preaches about how “trustworthiness” is the most important part of E-E-A-T, they really ought to demonstrate some. The invite even said there were no plans to livestream this event – though that quickly evolved into a special press event. Which, in case you forgot, are called lies. The AI Search race.

Engineering 108

Engineering Technology Technology Price 108

Lead Fuze

SEPTEMBER 30, 2023

The first step is understanding that using these platforms isn’t just about posting content; it’s about fostering meaningful connections. The use of relevant keywords throughout the text helps algorithms understand what the page is about, allowing them to rank it accordingly. Your wallet will thank you.

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

Martech

APRIL 27, 2023

For example, they keep customer service assistants from answering questions about the weather. including blog posts, press releases, social media posts, email templates, and more. Wondershare PDFelement has just released its latest version, V9.5, WriteSonic has launched an AI-powered content generation platform.

Launch 87

Launch Technology Technology Conversion 87

Search Engine Land

AUGUST 22, 2023

In fact, Bing has been talking about this feature since February and guess what, now Bing has gone silent about it. “Microsoft has nothing more to share on Bing Chat data in Bing Webmaster Tools at this time,” a Microsoft press representative told Search Engine Land today. . What Microsoft is saying now.

UX 92

UX Click Through Rate Follow-up Represent 92

SaaStr

MAY 23, 2023

But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates. Remember, if you don’t have these relationships, spend some effort building them.

Launch 81

Launch Product Networking Niche 81

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. That’s why it cannot answer questions about events that happened from 2022 to date.

Legal 112

Legal Technology Technology Presentation 112

Search Engine Land

APRIL 5, 2023

DISQO has just released a report that provides answers to your most pressing questions about the platform. Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S.

Campaign 91

Campaign Engineering Growth Conversion 91

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important?

Pitch 100

Pitch Angle Contact Follow-up 100

Search Engine Land

NOVEMBER 22, 2023

Dig deeper: How to manage and optimize local listings for SEO Websites and local landing pages Your client’s website is a vital channel to share information about the business. The website should include valuable information about the business, such as where it’s located and the products or services that will be offered.

Niche 119

Niche Promote Campaign Launch 119

Search Engine Land

NOVEMBER 2, 2023

Semrush had about 106,800 paying customers as of Sept. Read the full press release. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even or show a profit for 2023, after losing $33.8 million in 2022.

Growth 95

Growth Customers Price Engineering 95

SaaStr

JUNE 17, 2022

Most unicorn press releases you see were closed months ago. Per AngelList: About this market data. So no source of funding data is perfect. Essentially every source lags, because deals are often reported far after they close. But AngelList’s data is probably as up-to-date as you can get.

Price 134

Price Represent Growth Closing 134

Search Engine Land

NOVEMBER 21, 2023

Creating and boosting compelling, searchable stories At its core, PR is about storytelling. Consider a non-profit organization aiming to increase awareness about a specific cause. Optimizing involves integrating keywords and securing strategic backlinks in webpages, press releases and earned media.

Objectives and Key Results 118

Objectives and Key Results Strategize Non-Profits User Experience 118

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. It includes input from more than 1,100. PPC specialists from around the globe.

Trust 84

Trust Campaign Drivers/motivators Growth 84

ConversionXL

JUNE 25, 2021

Press release. Creating an internal press release helps you put yourself in the customer’s shoes and clarify how the product will be perceived. An internal press release helps your team iterate on the product messaging until they get it right. Why is this solution superior to other available options?

Launch 96

Launch Product Non-Profits GTM 96

Martech

JULY 26, 2023

We sat down with Alan and asked him about his career. Q : So what’s this I hear about you and the dotcom bubble? The company was about to be bought out and the stock was going wild. And so I started speaking at events about web development analytics, that kind of thing. We were all excited. Everything was still dial-up.

Cross-sell 91

Cross-sell Start-ups Up-sell Price 91

Search Engine Land

AUGUST 9, 2023

If they fail to do so, they run the risk of rivals potentially generating very similar content and not being able to do anything about it, which could cause substantial damage to a campaign in terms of brand and identity. Danielle Romain, ,vice president of trust at Google search, touched on this topic in a press release last month.

Government 90

Government Engineering Campaign Trust 90

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. ” Last month, Pega announced Pega GenAI, a set of 20 generative AI-powered boosters to be integrated across the Pega Infinity ‘23 platform release. And Pega GenAI?

Technology 102

Technology Technology Campaign CRM 102

Hubspot

JUNE 6, 2022

Groups: Click through to their groups to gauge their interests and see what’s being talked about. You don't necessarily have to be too ham-handed and direct about everything you saw on their feed on your call — but it helps to be able to speak to their interests a bit. The Company’s Press and Media Releases Page.

Prospecting 88

Prospecting Objectives and Key Results Pitch Sales 88

Search Engine Land

MARCH 27, 2024

Based on the press release, it seems Meridian does not differ from other MMM tools. Incorporating past knowledge for Bayesian modeling Using Bayesian models, you can add your past knowledge about how your media performs into Meridian. This way, you’re not starting from scratch but building on what you already know.

Strategic planning 109

Strategic planning Technique Drivers/motivators Territory 109

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But one thing is for sure: it’s a marketing term.

Launch 95

Launch Technology Technology Product 95

ConversionXL

FEBRUARY 27, 2019

Write a pre-product press release to hone future messaging. We write a mock press release before we launch a product,” writes Marcus Andrews , one of HubSpot’s product marketers. The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? Conversations about generations often focus on differences instead of similarities. .”

Sports 94

Sports Gaming Entertainment Follow-up 94

Refreshing Solutions

AUGUST 17, 2021

While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing tools that you should take advantage of. Because of this, strategic press releases should be a lynchpin to any public relations strategy.

Pitch 40

Pitch Promote Service Strategize 40

Refreshing Solutions

AUGUST 18, 2021

Many business owners are confused about how marketing is different from public relations. . Lots and lots of positive press in relevant top-tier and trade publications and broadcast outlets about a product or the company as a whole. Press Releases. Learn about the pros and cons in this helpful post.

Technique 52

Technique Campaign Consult Education 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. Stories about faults in Facebook’s ad metrics have floated around for years. The post Gannett ad mishap highlights concerns about programmatic advertising appeared first on MarTech.

Technology 100

Technology Technology 100

Search Engine Land

MARCH 15, 2024

But aside from that, Google has been tight-lipped about the AI tool’s capabilities. How about we ask Gemini (known for telling a few pork pies)? Editorial content, syndicated content from news sites, press releases and editorial content where there is close review by the host site is fine.

Networking 102

Networking Niche Launch Up-sell 102

Search Engine Land

APRIL 22, 2024

Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all.

Launch 107

Launch Engineering Cross-sell Trust 107

SaaStr

DECEMBER 24, 2021

Q: How much should an entrepreneur worry about competition in an early-stage startup? You are going to obsess about competition. It’s so easy to obsess about competition. Be wary of your competitor’s press releases and fancy venture rounds. You won’t be able to help it. And mostly it’s healthy. They matter.

CRM 95

CRM B2B Customers Sales 95

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Strategize 106

Strategize B2B Legal Launch 106

Search Engine Land

AUGUST 30, 2023

When you create a publication, you have an opportunity to corroborate key facts about your brand. In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. Publication settings Ensure the publication name is the official brand name.

Click Through Rate 139

Click Through Rate Follow-up Promote Engineering 139

Closing Bigger

OCTOBER 28, 2016

In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Press Releases. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Press Releases. Public Speaking and Seminar Selling. Copy Writing.

Sell 106

Sell Sales 106

Search Engine Land

DECEMBER 6, 2022

A doorway page is essentially what Danny Sullivan was talking about in the above tweet. First, think about how it can help the user and then how it can be optimized to help your rank – in that order. Local newspaper press releases. Reach out to local newspapers in the surrounding areas and issue a press release.

User Experience 101

User Experience Engineering Construction Clients 101

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. The content creation team usually crafts positive stories about their brand that the media relations team pitches to journalists. Spokesperson.

Pitch 74

Pitch Promote Appointment Clients 74

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. Write online press releases. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Publish online press releases.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Hubspot

MAY 23, 2023

First, let's talk about personalization. AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more.

CRM 72

CRM Sales Contact Up-sell 72

SaaStr

NOVEMBER 13, 2023

Companies could spend time reading competitor press releases and blog posts, and sure, you need to know some of that stuff. 5: It’s More Than Just Product When thinking about scaling your product organization, look for three pillars. Be intentional about what you deliver now so the broader picture gets painted later.

Product 86

Product Construction Trust Start-ups 86

Adaptive Business Services

DECEMBER 13, 2023

Hot off the press! Nimble has just released an update to its web form offering. Read about it here – Web form automations. Deal Records and Pipelines Last month, we talked about workflows. We talked about the importance of creating custom fields, where necessary, in Nimble prior to any import.

CRM 71

CRM Pipeline Contact Represent 71