Martech

OCTOBER 11, 2021

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 112

Customers Account management Real Estate Contract 112

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. But launching a successful product-led sales motion requires more than just a great offering. Do your homework: Before launching your product or service, do a round of beta testing, collect feedback, and adjust your product or service as necessary.

Product 86

Product Territory Sales Price 86

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 2 mistakes product managers should avoid.

GTM 109

GTM Customers Sales Growth 109

SaaStr

JUNE 6, 2022

That allows us to have a very different go-to-market strategy. It allows us to think about where we enter the organization and how we interact with the organization and allows us to spend a lot of time in account management.”. Pro Tip: When launching an API, consider versioning before you have to version.).

Account management 115

Account management Engineering Technology Technology 115

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B Contact 27

Hubspot

JULY 24, 2012

When they asked me to work with them, they were nearing a product launch. And part of their strategy to support that launch was hiring a marketing agency. Lesson #3: Hold Your Marketing Agency Accountable for Producing Results. We Needed Leads, They Gave Us Twitter Followers. At first we went along with it.

Launch 78

Launch Clients Follow-up Pitch 78

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. You just go copy. It molded-.

Account management 98

Account management Engineering Launch Start-ups 98

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Here are some examples of how employers communicate those responsibilities on job boards: Source: Zippia. This role is far more product-driven.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

JUNE 8, 2021

Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in.

Commission 94

Commission Territory Finance Inside sales 94

Heinz Marketing

MAY 2, 2022

I’m going to tell you a story: Pre COVID when I would meet CEOs and CROs and CMOs, and we would talk about sales enablement, they’d look at me and they say, “You know what? We can fly our people to Vegas and our reps, they’re our success folks, our account managers, they’re visiting people on site.

Pipeline 98

Pipeline Pitch Sales Account management 98

Sales Hacker

SEPTEMBER 9, 2019

Over the years, I’ve seen many companies jump onto the account-based bandwagon and claim they do ABM and ABS (or have features that support it). It’s an entire go-to-market strategy. RELATED: Everything You Need to Know About Account Based Sales [Guide]. 7 Steps To Successfully Scale Account-Based Programs.

Prospecting 83

Prospecting Sales Follow-up Contact 83

Highspot

JULY 31, 2020

Manages day-to-day communications with sales and other go-to-market teams. Manages sales content organization and strategy. Secure your sales team’s success by carefully defining their roles and responsibilities within your go-to-market team — and invest as necessary in the supporting functions they need to thrive.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. ” And we’re big on dad jokes here in marketing, so a little bit of a dad joke there, but also the fact that we’re sending people a plant. Kris: Yeah.

Pipeline 111

Pipeline Sales Prospecting Campaign 111

Sales Hacker

APRIL 21, 2021

Revenue Accountant. Manager-level roles. Revenue Operations Manager. Manager, Revenue Accounting Operations. Data Manager, Revenue Operations. Revenue Cycle Manager. Manage the implementation of system enhancements and automation for tools like NetSuite, OpenAir, Tesorio, AppDirect Marketplace, etc.

Finance 117

Finance Cross-sell GTM SQL 117

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 94

Non-Profits Strategize Trust Growth 94

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 85

Finance X-functional Non-Profits Launch 85

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 86

GTM Pipeline Healthcare Sales 86

SaaStr

FEBRUARY 22, 2019

And I’m not working in the daily operations of the company anymore and I’m launching a VC fund for early-stage companies. And later on, we launched the proper academy with a certification program based on that. they receive us over as well on the work as that of their key account manager.

Up-sell 49

Up-sell Start-ups Clients Growth 49

SBI

JANUARY 31, 2020

Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. Revegy’s new look, which launched in early April, allows customers to collaborate more easily and use their time more wisely. Industry News. Sales Enablement. Industry News.

Territory 22

Territory Engineering Strategize Technology 22

Spiro Technologies

JANUARY 26, 2023

I think that a lot of people, when they look at how do we set up our go-to-market, whether it’s the website or through a sales team or what have you, they tend to look at it as sort of a static thing. You also have an account management team too, so it’s not all just e-commerce.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SBI

OCTOBER 29, 2019

It is essential to provide our customers with every possible go-to-market advantage, which is why we partner with industry leaders like Allego,” said Doug Winter, Seismic co-founder and CEO. “By Revegy’s new look, which launched in early April, allows customers to collaborate more easily and use their time more wisely.

Strategic partnership 20

Strategic partnership Strategize Price Sales 20

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion.

Growth 80

Growth Cold Call Cross-sell Account management 80

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Sales Asset Management. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence.

Customers 20

Customers Tradeshows Technology Technology 20

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason. Danielle Perlstein.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

NOVEMBER 24, 2020

Categories like sales development, inside sales, account management, and now, field sales, actually falls under that umbrella. We offer a variety of services that range from go-to-market strategies to tactical implementations, writing things like sequences and cadences. We have a nice range of skill sets on our team.

Sell 112

Sell Territory Quota Up-sell 112

Heinz Marketing

JANUARY 21, 2019

How are you trying to go to market? It was launched in August. I’ve noticed more CMOs and more marketing leaders think beyond just the sales funnel now and really think, especially B2B, think about the entire customer lifecycle. How are you trying to grow? So, I still feel like she’s a toddler at this point.

Pipeline 72

Pipeline Growth Sales Technology 72

SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. Before Figma, Kyle spent close to 3 years as an Account Executive at ADP.

Sales 110

Sales Price Quota Start-ups 110

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 12

Contract Price Commission Conversion 12

SaaStr

NOVEMBER 22, 2019

And let that drive then your go to market strategy rather than just assuming that because companies like Slack and Intercom and Zoom and others have product like growth that we can have that too. And then they flip it over the fence to a expansion AE or account manager to grow that relationship.

Start-ups 82

Start-ups Customers Objectives and Key Results Pipeline 82

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Tips on whole product management. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. How does the "D-Day" strategy help companies cross the chasm? Choosing the beachhead segment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

MARCH 11, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. About what we did.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

MARCH 10, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. We took a traditional account management role, turned it into a true sales function, gave them quotas, comped them like salespeople, and built a structured playbook. The launch of Default 2.0

GTM 74

GTM Construction Launch Quota 74

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 109

GTM Customers Non-Profits Growth 109