Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. For this step, we’ll focus on the second phase of that page: Auditing your use of cookies.

SQL 101

SQL Angle Campaign B2C 101

Hubspot

JULY 20, 2015

In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second. When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers.

B2C 78

B2C Angle Gaming B2B 78

Search Engine Land

MAY 3, 2023

Blogs like to cite reputable sources, a unique angle universities can leverage to secure links. SaaS and tech (B2B or B2C) A large technology company or startup can find links directly to informational articles, solutions pages, industry pages or informational articles. This will ensure you develop a diverse and natural link profile.

Niche 105

Niche Technique Angle Pitch 105

Martech

FEBRUARY 23, 2023

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. “The Yahoo AR partnership helps drivers discover the Toyota Crown in a meaningful and interactive way,” White added.

Launch 111

Launch Angle Drivers/motivators Education 111

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. It might be enough for B2C companies, depending on the rest of their customer acquisition channels and options. Creating and reinforcing this should be priority number one.

Angle 100

Angle B2C CRM B2B 100

Sales Pop!

MAY 14, 2024

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Hit the Right Emotional Notes In the B2C services sector, purchases are often driven by emotions rather than just needs. Here’s how to do this effectively: Each page should be rich in content that’s both informative and engaging.

Presentation 130

Presentation Service Product Niche 130

Hubspot

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. Ultimately, understanding the purpose behind your How to Guide is critical for ensuring you target all the various components or angles of the topic at-hand. The B2C How to Guide.

B2C 101

B2C Angle Start-ups B2B 101

Hubspot

MARCH 20, 2015

Think Facebook''s Just for B2C? Second, I know many of the B2B marketers we talk to believe Facebook is more geared toward B2C companies, though they''d love to take advantage of the platform if they knew how. For instance, I might do something like this: Before: Think Facebook''s Just for B2C? Who doesn''t want to be brilliant?

B2C 78

B2C B2B CTR Angle 78

Search Engine Land

MARCH 10, 2023

Here’s an example of a B2C persona for a coffee shop: As you can see, a persona can get extremely detailed. It can also guide the topics you write about or the angle you approach certain topics. When you create one, it’s almost like reading a dating profile that makes you go, “Whoa, TMI.” What's their gender?

B2C 91

B2C Represent Angle Click Through Rate 91

Hubspot

NOVEMBER 9, 2020

Buyers today are inundated with information from every angle, and are skeptical of being sold to with empty claims that aren’t backed by relevant data. Seller-centric focused selling doesn’t play anymore, in either B2B or B2C sales processes. Always be helping. Why Should You Always Be Helping?

Closing 100

Closing Education Angle Quota 100

Salesforce

MARCH 17, 2025

“ Explore Search Engine Optimization ” on Trailhead : In this course, youll learn the benefits, tips, and elements of SEO for B2C Commerce, along with how to implement this strategy for your business. Content marketing courses 70% of B2C marketers say content marketing is gaining more importance with every passing year.

B2C 75

B2C Campaign Engineering Angle 75

Hubspot

JULY 12, 2013

This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. That being said, even if you are a "sexy" B2C brand, you don''t always need to showcase your products front-and-center in Instagram videos. Just tell a story , and people will love you for it.

Electricity 78

Electricity Angle B2C Entertainment 78

Hubspot

APRIL 21, 2014

36) B2C brands report 17% more engagement on weekends. 37) Share important tweets four times throughout the day using different angles to cover all time zones. [click to tweet]. 35) Track which tweets get more replies, retweets, favorites, and clicks. Use this data to influence future tweets. click to tweet]. click to tweet].

Angle 78

Angle B2C Follow-up Sports 78

Martech

APRIL 3, 2024

A lot of the digital marketing conferences focus so heavily on B2C, and it just doesn’t work the same for us in B2B. And that was the angle I wanted to take. Q: How did you build your own identity in marketing? A: My career trajectory has always been in B2B. I felt like my market was underserved with thought leadership.

B2B 82

B2B Angle B2C Pitch 82

Martech

MARCH 2, 2023

“We continue to explore new ways to bring users and consumers into our product cycle, and frankly, as a payments company, showing our capabilities through new technologies and approaches is an angle we’re eager to continue pursuing.”

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Heinz Marketing

FEBRUARY 10, 2020

I mean, you’ve worked in a wide variety of industries, a lot of B2B, but I think your perspective kind of helped you give a better answer to, what are the things B2B and B2C sort of have in common and what are maybe some things that B2B marketers should pay more attention to and learn more from their B2C brethren?

Pipeline 17

Pipeline B2B Sales B2C 17

Sales Hacker

NOVEMBER 18, 2019

Wait until you’ve figured out the right angle. People are already getting enough snowman and Santa references from B2C advertising. Guide them into a purchasing mindset. Use words like “this month” and “this year.” ” How NOT to Do It. Don’t pitch too soon. Tip #3: Schedule your 2020 Appointments Now.

Prospecting 81

Prospecting Appointment Cold Call Sales 81

Heinz Marketing

AUGUST 30, 2019

The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one.

Healthcare 79

Healthcare Manufacturing B2B Angle 79

PandaDoc

AUGUST 29, 2022

Even though B2B negotiations are much less tied to emotions than the B2C kind, the deal closing moment itself is highly emotional. Try the sharp angle technique. That’s why you must always take into account the personal needs, desires, doubts, and interests of your decision-maker, though they might be some exceptions of course.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Lending to the ad a newsworthy, topical angle. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? Continuously testing CTAs, images and copy.

Campaign 101

Campaign B2B Lead generation CTR 101

Salesforce

JULY 28, 2022

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. A replacement part is a high-margin purchase that also has a huge support angle. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result? Your company can do the same.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Pointclear

MAY 2, 2012

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year.” Social Media: The Opportunity for a New Relationship Dimension.

Strategize 72

Strategize B2B Angle Cold Call 72

Heinz Marketing

OCTOBER 21, 2019

So whether it’s B2B or B2C being very precise about what is the value you bring your customer is worthwhile, regardless of what kind of company you are and regardless of what stage company you are. Talk about why that angle is so important as a component of sort of your message and mission from a brand strategy standpoint.

Pipeline 53

Pipeline Sports Sales B2B 53

Hubspot

AUGUST 20, 2020

Another thing to consider is that a lot of times, it will all boil down to the angle you take on a topic. For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. It will all depend on the angle I decide to take. The Listicle.

Angle 101

Angle Entertainment A/B testing Presentation 101

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Below, you'll find a few of our favorites. Takeaway for Marketers.

B2B 0

B2B B2C Angle Electricity 0

Sales Hacker

DECEMBER 27, 2018

Trend #4: B2B follows B2C. Now, I have a whole new angle to gain perspective from. Start building efficiencies into your sales process and sales org now, and make it recession proof! Companies to watch: Any companies that allow you to automate processes or allow your reps to spend less time doing manual tasks.

Cross-sell 111

Cross-sell Angle Sales B2C 111

SaaStr

NOVEMBER 22, 2021

So another angle on this is customer stories. Are you selling to B2C and SMBs, or are you selling to enterprises? So if you are focused more on B2C and SMB, and you’re early in that product phase, truly leverage the focus groups and help them understand what you’re trying to accomplish and then listen, and take that input.

Growth 120

Growth Product B2C Consult 120

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples.

B2B 78

B2B B2C Electricity Engineering 78

Heinz Marketing

APRIL 11, 2022

Whereas in Web2, if you’re a marketer, your primary stakeholder is typically someone is part of a buying team or perhaps an individual, depending on whether you’re doing B2B or B2C type work. I’ll circle back to that second since that’s probably more from like a consumer angle.

Pipeline 111

Pipeline B2B Go To Market Sales 111

SaaStr

AUGUST 5, 2020

This is already a short version, which already happening, a lot of B2C brands we’re seeing have eliminated some of the steps and are able to get products to consumers either at a cheaper price or a higher margin. Are they already a winner or any different angle? So for sure, it’s going to be impacted. Virtual event space.

Transportation 75

Transportation Healthcare Government Objectives and Key Results 75

Martech

AUGUST 29, 2022

With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at an enormous scale. Data is the lifeblood of digital marketing. Data creates opportunities to optimize and personalize customer journeys, driving conversions and reducing churn.

Campaign 117

Campaign Angle CRM B2C 117

Sales Hacker

DECEMBER 10, 2024

Who’s another angle? Asking for referrals. Martin Roth: [55:03] It’s a, I don’t know how to put that into words, but cold outreach works, but you have to be committed to it. This isn’t like a campaign that you run.

GTM 111

GTM Construction Up-sell Cross-sell 111