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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. When March 2020 hit, you laughed when you heard stories of engineers working 4-6 hour jobs, but it became rampant on the revenue side of the industry.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. The point is that Google is trying to understand content to serve search engine users better. This could mean that we go to Tripadvisor, TikTok, YouTube or any website/ search engine that comes to mind.

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How to manage and optimize local listings for SEO

Search Engine Land

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. The post How to incorporate macroeconomic signals into your SEO strategy appeared first on Search Engine Land.

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What’s up with Generative AI and Email Marketing?

Salesforce

It’s a great way to get a “second opinion” and ensure all key angles are covered. Greg Gifford , Director, DM Engineering, Merkle “Our team tested a few tools.” The biggest gap in AI is lack of training and trust in verifying content.” For example, I recently wrote an article about building a MarTech stack.

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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Content that helps advance brand differentiation, as the NerdWallet piece does, makes it much harder for your competition to poach your audience by upping the trust ante. Brand aware : Develop your brand’s association as a trusted solution provider. Get the daily newsletter search marketers rely on. Processing…Please wait.

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Writing people-first content: A process and template

Search Engine Land

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Once you have completed the research steps above, you will know the angle from which you are coming. Google’s latest update is designed to help push down some of this SEO-first content and surface people-first content.

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