Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

Search Engine Land

APRIL 15, 2024

To simplify following the steps, here’s a simple template you can fill out as you work through the article. People-first content template (Make a copy) People-first content: A writing process What follows is a six-step process for creating SEO-friendly content that is people first. Grab a copy of this first. Ask, “So what?”

Process 124

Process Objectives and Key Results Angle Follow-up 124

Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Check that “add to calendar” function!) Use that data to train the bidding algorithm to find more valuable users.

SQL 117

SQL Angle Campaign B2C 117

Hubspot

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video. Set up lights.

Product 78

Product Angle Follow-up Start-ups 78

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 95

Product Engineering Customers E-commerce 95

SaaStr

MAY 1, 2021

Osunsade adds, “When you have a B2C angle, you’re actually getting a lot of those B2B leads from your happy B2C customers.”. To build a thriving user community around your SaaS brand, Zhao emphasizes the following essential elements: Product Flexibility: The product must be easily adaptable to serve a wide variety of customers.

B2C 93

B2C Angle B2B Pipeline 93

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

AUGUST 15, 2023

How their pages are set up to rank for the keyword. How the features of their product address the challenges of that audience. Work with your internal teams to do audience analysis A deeper source of knowledge than anything you’ll find online: your clients or colleagues in product development and sales.

CRM 96

CRM Angle Niche Clients 96

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Customers don’t really understand our products at first, but once they see they know they need it.” “Any These types of answers are red flags.

Angle 97

Angle Manufacturing Clients Education 97

Hubspot

DECEMBER 23, 2011

Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. Because as it turns out, it's tricky to translate a raw idea into an angle for a blog post that will get people reading. The Trusted Expert Post.

Angle 57

Angle Trust Service Follow-up 57

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Angle 115

Angle Niche Clients Technique 115

Search Engine Land

JANUARY 9, 2023

Approach content like any other product or service: Find or understand a need and address it. Content that helps advance brand differentiation, as the NerdWallet piece does, makes it much harder for your competition to poach your audience by upping the trust ante. Start with your audience. Who are they? What do they need? Social media.

Angle 101

Angle Trust Follow-up Education 101

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. Bonfils estimates AI speeds up the process by about 25%, which he called “considerable help.” The sky’s the limit for its future potential.

Electricity 114

Electricity Angle Clients Campaign 114

Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. Your mission statement takes a more visionary angle. What do you hope to accomplish? Tone of voice.

Electricity 98

Electricity Angle Pitch Campaign 98

Search Engine Land

APRIL 7, 2023

Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of lists, and “this product changed my life” content. The demand is huge, no matter what kind of product we’re talking about. State the practical facts (introduce the product/your review outcome) First things first.

Angle 105

Angle Follow-up Trust Product 105

Salesforce

AUGUST 24, 2022

Make phone and tablet shopping easier with: Mobile-specific marketing: Does your mobile app send push notifications when an out-of-stock product returns to inventory in time for holiday delivery? Consider enabling one-step purchases right from the product page, and don’t forget to add convenience-focused payment options.

Retail 98

Retail Angle Networking Start-ups 98

Sales Pop!

FEBRUARY 6, 2024

For added complexity, consider multi-level embossing, introducing textural peaks and valleys, or contrasting matte versus glossy foils that capture light uniquely at varied angles. Rigorously inspect color accuracy, text legibility, die-cut precision, and foil stamp completeness down to microscopic gaps that erode cohesive messaging.

Customers 52

Customers Angle Strategic planning Strategize 52

Search Engine Land

MARCH 20, 2024

This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. So, I believe that no matter which generative AI tools you end up deciding to use, you should start by asking if you’re doing the right things before turning your attention to doing things right.

Angle 110

Angle Launch Meeting Technology 110

Search Engine Land

JULY 17, 2023

This involves some of the following steps: Creating buyers’ personas. Act both as a psychologist and a search engine consultant trained in helping people find the right product or service for their needs. trained in helping people find the right product or service for their needs”. Surveying your customers.

Niche 97

Niche Real Estate Angle Healthcare 97

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money. This is your go-to strategy.

B2B 112

B2B Gaming Niche Appointment 112

Search Engine Land

NOVEMBER 30, 2022

Use the following guide questions to identify which information is most important to help them get to the next stage: What do they need to know? Your content pieces need to tie to your products or services to drive revenue and conversions. Everything you write needs to somehow tie to your core products and services.

Angle 99

Angle Follow-up Conversion Start-ups 99

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Shopping results.

Education 96

Education Angle UX Click Through Rate 96

Martech

DECEMBER 19, 2023

As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. If you use Google Docs, back up your computer to Google Drive, watch a YouTube video, log in to Google Analytics or use Google Meet, that inactive account won’t matter. Inactive accounts likely don’t have two-factor authentication set up.

Government 108

Government Angle Follow-up Meeting 108

Salesforce

AUGUST 21, 2023

You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future of email marketing.” Increased productivity and saving time are the two major values of generative AI. It’s a great way to get a “second opinion” and ensure all key angles are covered.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A product or service that will solve those challenges. You and your team decide that's where your new product is going to come in — it will focus on helping customers analyze campaigns that are impactful.

CRM 100

CRM Angle Click Through Rate Campaign 100

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Tons of software came along to do that quite effectively in recent years.

Quota 164

Quota Sales Strategize Objection handling 164

Hubspot

AUGUST 5, 2020

Your completed upstream plan should include the following: Identification of a portion of your audience's problems. A product or service that will solve those challenges. You and your team decide that's where your new product is going to come in — it will focus on helping customers analyze campaigns that are impactful.

CRM 97

CRM Angle Click Through Rate Campaign 97

Search Engine Land

JANUARY 4, 2023

How many times have you uttered the following in the last year alone? Excuses and lies we tell ourselves to simultaneously: Puff up our ego. ” Quality drops like a rock every time you push quantity or volume up. Drive up ROI (better results for less investment). A good example is your acceptable angles.

Assembly Line 103

Assembly Line Angle Start-ups Follow-up 103

Search Engine Land

JUNE 20, 2023

Strengthened problem-solving abilities : Build a more holistic and complete analysis of a situation to identify new angles and potential solutions. Prompt: “What are some reasons why my audience might not be interested in my product or service, despite its benefits and features?”

Angle 96

Angle User Experience Clients Drivers/motivators 96

Martech

OCTOBER 14, 2021

The following core areas have emerged as critical to getting an actionable picture of the customer journey. A customer-focused, outside-in — from the customer’s point of view — approach, rather than a product-, department- or company-led approach. Analysis using artificial intelligence and machine learning.

Customers 106

Customers Cross-sell Angle Technique 106

CloserIQ

APRIL 25, 2019

Everyone has questions, no matter the industry, no matter the product. Your product/service is too expensive. The response: Show the prospect more of the value that your product brings to them. That’s your job – continuing to uncover and educate them on their problem, and position your product as the solution.

SQL 92

SQL Objection handling Angle Pitch 92

Hubspot

DECEMBER 26, 2022

52% of sales leaders say conversations are one of the most important productivity metrics to track. In this post, we'll give you our best tips to help you carry out more productive, meaningful conversations that can turn a simple chat into an important connection. Your product or service should speak for itself.

Conversion 57

Conversion Angle Sports Negotiate 57

Hubspot

OCTOBER 11, 2019

When you're experiencing slow business, it can free up your time to address weaknesses and focus on prospecting and connecting with potential leads. Sales Productivity Metrics. How does your product compare with competitors? Being proactive, especially during slow periods of business, will set your sales team up for success.

Angle 91

Angle Technique CRM Pipeline 91

Hubspot

APRIL 25, 2023

Generate Cold Outreach Messaging Personalization boosts reply rates by up to 142% , and emails that sprinkle in personal touches are more likely to be opened, replied to, and shared. Mendes suggests prompting ChatGPT as follows: “I want to email [job title] and introduce [company]. Then, continue with follow-up commands.

Price 72

Price Sales Follow-up CRM 72

Martech

AUGUST 11, 2021

Let’s dig into some “must-have” capabilities, followed by the advanced, and finally – some tools to help you stay ahead of it all. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact.

Angle 133

Angle Drivers/motivators Niche Gaming 133

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. most commonly popped up. The complexity of the product.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

The 5% Institute

JULY 14, 2020

Selling financial services can sometimes feel a bit harder than selling other product types. Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Compared to that of a physical product – people can see, hear or feel what they’re buying.

Service 98

Service Sell Objectives and Key Results Pitch 98