ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. Conclusion.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JANUARY 24, 2014

Quality content digs more deeply, provides a new angle, makes unusual comparisons, and offers your own voice, your own experience, and your own interpretation. If you''re searching for a place to guest post, query your network first. What This Means for Authors. As Cutts hints, don''t "cold call/email" a request for authorship.

Angle 78

Angle Cold Call Niche Quota 78

Hubspot

DECEMBER 21, 2011

If they are a technology reporter, you wouldn't want to pitch a sports story to them. If they are a business reporter, you shouldn't pitch a travel story to them. If you think your company is interchangeable with another company the reporter has written about, pitch the story to them. Tip #3: Listen - Use Twitter.

Pitch 70

Pitch Angle Sports Follow-up 70

Hubspot

JANUARY 9, 2019

This is also the reason why pitching a product’s features is a lousy attempt at persuasion. To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate. Cost Per Regular User.

Process 78

Process Angle Click Through Rate Gambling 78

Hubspot

FEBRUARY 6, 2014

Developing a short, sweet pitch that is tailored by the publication and providing links and image assets to make it easy to cover your idea is important. Develop a newsworthy angle and press release for the first few days of your campaign. Don''t underestimate the reach and support of your own personal network.

Campaign 78

Campaign Commission Angle Follow-up 78

Hubspot

MARCH 28, 2022

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. I found your recent post on social selling very interesting — It would be great to be in your network to continue sharing content.". Leverage video posts.

Conversion 81

Conversion Sell Cold Call Objectives and Key Results 81

Hubspot

AUGUST 14, 2018

Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results.

Campaign 101

Campaign Angle Networking Follow-up 101

Hubspot

JULY 10, 2018

It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network.

Campaign 101

Campaign B2B Lead generation CTR 101

Cience

APRIL 27, 2020

For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. Second, there’s no sales pitch. Instead, they played up the exclusivity angle. And in a more general business sense, it has been a whirlwind start to 2020.

Hospitality 66

Hospitality Angle Contract Appointment 66

Hubspot

AUGUST 19, 2019

Find a unique angle that others aren't writing about. Technology enthusiasts found this story relevant because it was a bold and timely article about the largely popular social network. Creating relevant content is one thing -- but pitching this content successfully to online publications is an entirely different challenge.

Campaign 78

Campaign Niche Angle Promote 78

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. So in your next SlideShare, try opting for the "worst" angle instead of the "best" -- it could give you a boost in clicks.

Lead generation 78

Lead generation Presentation Promote Networking 78

Pointclear

MAY 2, 2012

You want to learn more about these people and their companies so you can make an informed pitch when you reach them. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. The Challenges in Measuring Social Media ROI.

Strategize 72

Strategize B2B Angle Cold Call 72

Beeketing

MAY 3, 2021

The eCommerce SEO strategy should have you conduct market research to identify the product-market fit, content gaps, USPs, and pitch angles so that your eCommerce website will have the maximum chance for success. The video below can be used as a starting point for identifying your pitch angle. . <Carmine

Growth 52

Growth Niche Angle Pitch 52

Hubspot

SEPTEMBER 17, 2018

With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Place this at a 45-degree angle to the left or right of the subject. Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MARCH 11, 2025

Joining forces with a business partner (or a few) can let you see things from a different angle. Id like to underline that we had success not only because the Co-CEO would call in a personal favor his perspective and insights helped us improve our pitch and reach new leads.

Legal 36

Legal Real Estate Retail Angle 36

Sales Hacker

APRIL 1, 2025

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. That’s the common sales pitch.

GTM 62

GTM Up-sell Start-ups Growth 62

Spiro Technologies

APRIL 24, 2024

Something like ‘The Social Network,’ but for manufacturing, or maybe even in a Marvel movie or something like that. We should pitch it to someone in Hollywood. Mike Nager: Yes, there could be a whole bunch of different angles. Some of your previous guests have mentioned it, and I agree 100%, there’s a big job ahead of us.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

SaaStr

JUNE 20, 2019

The moment we did that, which took us a lot of work and effort to get there, people said that’s crazy, the moment we took that life we had a flood of extra data and with that data we could instantly start to make changes in the way we would submit transactions into the Visa Mastercard networks. How do they bring a really good network?

E-commerce 58

E-commerce Start-ups Gaming Retail 58

Hubspot

JUNE 13, 2019

Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. Along with crafting a press release that journalists are interested in, you’ll need to be super-specific with the people to whom you send your pitches. Craft a killer pitch. How to distribute your press release.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

OCTOBER 6, 2016

Examine the previously published content on the publications you plan to submit to, and try to locate content gaps : topics that haven't been covered yet, or new angles on topics that you can offer a fresh perspective on. Once you know what you want to write about, read up on how to pitch your story idea to the editors. 3) Webinars.

Referrals 78

Referrals Pitch Networking Angle 78

Hubspot

APRIL 28, 2015

However, sessions less directly related to your profession can be valuable as well if they’re led by an industry figure you’re angling to meet. There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. 2) Orient yourself. 3) Find out who’s going.

Follow-up 78

Follow-up Angle Pitch Meeting 78

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. If your client has that kind of news, pitch your heart out. News is news that matters to more than your company. Watch your language.

Angle 78

Angle Launch Pitch Start-ups 78

ConversionXL

JUNE 19, 2018

Mutation – like in nature, we are looking all the angles of possible ideas. Neural networks connect inputs (variables: customer profile, device, day of week, time of day) and outputs (what are they going to see). Storytelling is good for idea pitches, one-off analysis, board meetings, sales efforts, persuasion of stakeholders.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Heinz Marketing

NOVEMBER 25, 2019

This week’s episode is entitled “ This Man Can Pitch Anything! ” a great conversation with Oren Klaff , who is the Managing Director at Intersection Capital and Bestselling Author of Pitch Anything and FLIP THE SCRIPT. We are here live on the Funnel Media Radio Network. Oren Klaff: Hey, thank you. I love this.

Pipeline 49

Pipeline Pitch Sales Up-sell 49

Sales Hacker

JULY 17, 2019

I tapped into my network and found individuals who have moved into management in the past year or so. I was offered a specialist position at Directive (which I turned down) and pitched my CEO on building a sales team from the ground up. Keep reading to get: Stories from 6 new sales managers. Advice from 6 New Sales Managers.

Promote 92

Promote Quota Sales Consult 92

SaaStr

FEBRUARY 7, 2020

Which was my first exposure to pitching and seeing how the venture community took on entrepreneurs and their thinking and the questions that they asked and the way in which the opportunities were evaluated and considered. But you said, “Invest in people, not pitches.” Karen Page: Yeah, the pitch is just one of it.

Strategize 76

Strategize Pitch Growth Networking 76

SaaStr

JULY 9, 2019

The first thing we did was really pulled the unemployment angle quite aggressively. When we closed our first seed round, we were funded by Omidyar Network, which is a Silicon Valley investor. There was no silver bullet, I would say. There’s no silver bullet, but there are a couple lead bullets that I want to share with you.

Electricity 81

Electricity Education Start-ups Trust 81

Heinz Marketing

NOVEMBER 5, 2018

But for those of you listening live at work, on the Funnel Media Network, thank you very much for joining us. I think I was expecting slash hoping it would be tied 1-1 coming back west, but now that the Red Sox have a 2-0 lead, that’s a tough hole when you know you’ve got good pitching that’s coming at you every game.

Pipeline 70

Pipeline UX B2B Sales 70

Sales Hacker

APRIL 15, 2025

Like we, we can pitch our product when they get to the meeting, but then the marketer tries [00:07:00] bringing an audience. Marketing fails is, , what’s known as the 95 5 rule, or in this case, my angle is ignoring the long game. So that’s how I got that angle [00:35:00] there. Sophie Bounassisi: Super helpful.

GTM 62

GTM B2B Follow-up Campaign 62

SaaStr

AUGUST 22, 2020

So, you have to make sure that from a software standpoint, that you’re able to help with those angles. What’s the pitch to save money? I think part of the challenge has been, most of the focus has been, “Okay I got to protect my network. They want to pitch the vendors again. In all seriousness, right?

Real Estate 72

Real Estate Contract Government Start-ups 72

ConversionXL

NOVEMBER 16, 2021

LinkedIn is the top network for B2B content marketers—96% use the platform. Experiment until you find your sweet spot, and keep in mind that building a successful personal brand across social networks is a long-term activity. Write guides that allow you to teach your readers something new, or to think about it from a unique angle.

Angle 131

Angle Networking Follow-up B2B 131