article thumbnail

How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. Collaborative messaging sessions uncover angles the events team might miss on their own. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?

article thumbnail

A co-pilot approach to genAI (with prompt examples)

Martech

Start your research journey with broad, open-ended questions that help map the territory. AI can quickly synthesize information from various sources while suggesting angles you might not have considered. However, even a brief AI-assisted exploration can reveal angles and new developments that enrich your content.

Angle 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

For example, you can invite product managers to host “office hours” and share the rationale behind new features or have marketers explain upcoming campaign angles to the sales team. Encourage Cross-Department Collaboration Cross-pollination of ideas often sparks innovative ways to highlight your product’s benefits.

Product 52
article thumbnail

I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

Qualitative forecasting provides a more in-depth understanding of customer and market behavior which can help businesses account for more angles and potential curveballs. Google Trends brings trend data on your particular keyword and includes: Interest by region. Forecast trends using free tools. Related topics and queries.

CRM 36
article thumbnail

Accelerate Your Journey to Enabling the Impossible

Highspot

Theyre willing to make mistakes, test new angles, learn, and evolve. Taking advantage of new ideas and innovation enables you to discover uncharted territory and untapped potential for your team. They dare to go beyond whats historically been possible.

Angle 52
article thumbnail

Sam Blond + Jason Lemkin “GTM in 2025: How It’s Changed, How It’s Changing, and What Hasn’t Changed (Yet)”

SaaStr

Wiz: Territory Matters More Than Tech Stack Colin Yasukochi (Wiz CRO) demonstrated that even on the path to a $32B acquisition, territory design was more impactful than AI tools. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their sales team became.

GTM 82
article thumbnail

GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

Like there’s so many angles that I think we could take this conversation, but, We’ve been able to have a few conversations and, and one of the things that really stuck out to me in our conversations was your experience expanding from like an SMB mid-market motion to the enterprise. Perfect alignment as best you can, right.

GTM 62