Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Networking 135

Networking Negotiate Service Contact 135

SalesProInsider

APRIL 16, 2024

Have you ever tried to buy something with a verbal promise? Or deposit a compliment in your personal or business bank account? You would be laughed at! The advisor, shared the fee and connected it to the specific, valuable services this prospect was so positive about. I know at least 3 people who would work with you!”

Pitch 126

Pitch Clients Prospecting Service 126

Search Engine Land

MAY 15, 2024

Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Location : Where are people who may need my product/service?

Click Through Rate 106

Click Through Rate CTR Campaign Territory 106

Salesforce

JANUARY 29, 2024

If you build it, they will come. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Partners in Excellence

FEBRUARY 7, 2024

I’ve been asking, “How much time are you spending in the field working with your people?” I ask, “How are you spending your time?” I ask, “Would you like to spend more time in the field, with your people?” And they actually responded positively to that.)

Meeting 116

Meeting Presentation Contact Customers 116

Martech

MAY 16, 2024

But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience. Consequently, you impact the experience. Build out a service blueprint to prove that point to your employees. What is customer experience (CX)?

Customers 107

Customers B2C UX User Experience 107

Salesforce

FEBRUARY 20, 2024

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. I did what any millennial would do.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? What’s your biggest fear about your brand? Absurd, right?

Strategize 122

Strategize Clients Campaign Trust 122

Partners in Excellence

APRIL 5, 2024

This theme underscores the importance of human connection in sales, beyond mere transactions. There were also some unique themes, distinct to certain people. I think these unique themes highlight the diverse motivations and experiences that can draw people into selling and sustain their interest over time.

Sell 123

Sell Cross-sell Drivers/motivators Education 123

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Innovation focuses on fostering human connection, not just engagement. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises.

Pitch 106

Pitch Product Electricity Healthcare 106

Martech

MARCH 4, 2024

This saves time and greatly expands what your marketing team can accomplish with limited resources. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Include the logic of your personalization campaign in that document.

Campaign 125

Campaign Cross-sell Contact Follow-up 125

SalesProInsider

APRIL 30, 2024

“How are you today?” Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How How has your day been so far in the new location?” “How What do you think about those questions? Well, “small talk” is only small if you make it so. Get your mind right. How are the kids?”

Sports 62

Sports Conversion Networking Pitch 62

Sales Pop!

MAY 20, 2024

However, the real excitement is the growth of your business. But if you want your business to grow, you need to keep your customers and clients interested in your products or services. Audience engagement is getting people interested in and interacting with your content, products, or services.

Campaign 52

Campaign Customers Click Through Rate Appointment 52

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. See their own sense of being reflected in your brand.

Niche 138

Niche Intrinsic Campaign B2B 138

Partners in Excellence

DECEMBER 27, 2023

Yes, we’ve all come to despise connection requests. ” Some how the more connections they have, the more connected they think they are. ” Some how the more connections they have, the more connected they think they are. And there was some sort of “connection” in the process.

Construction 97

Construction Quota Follow-up Start-ups 97

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. Data connections. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. ” Data connection setup.

Campaign 117

Campaign Start-ups Growth Conversion 117

Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. How can this augment your search results?

Engineering 116

Engineering Construction Start-ups Process 116

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). Many people worry about duplicate content when creating many service area pages.

Service 113

Service Trust Clients Cross-sell 113

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences. Why we care.

Launch 127

Launch Product Campaign Represent 127

Partners in Excellence

MAY 1, 2024

He always said, in a very affected accent, “It’s better to look good than feel good” and “You look marvelous…” Reflecting on our conversation and the performative aspects of selling, it seems too many are living by a mantra, “It’s better to look good than do good.”

Technology 115

Technology Technology CRM Pipeline 115

Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. As Handley suggests, “ Think of the cold open as your ‘elevator pitch’ for the digital age.

B2B 131

B2B A/B testing Pitch Technique 131

Martech

FEBRUARY 27, 2024

It exposes our anxieties and unveils our passions, desires and the connections we crave. Break silos and build connections. Share your purpose, not just features. The key to deeper connections in marketing and personal interactions lies within ourselves. Millions are gone, and their absence weighs heavily.

Campaign 107

Campaign Clients Trust Drivers/motivators 107

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Electricity 135

Electricity Represent Niche Campaign 135

Sales Hacker

APRIL 4, 2024

Now is a better time than ever for your sales team to align their goals, motivations, and strategies for the upcoming year (and beyond). But with the guidance of David Nour, CEO of Nour Group , we will prepare you to have the most effective sales kickoffs. The engagement with your sales team should start well before the actual kickoff.

Intrinsic 90

Intrinsic Objectives and Key Results Drivers/motivators Presentation 90

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Entertainment 117

Entertainment Technique Follow-up Education 117

Salesforce

JANUARY 17, 2024

You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start.

Service 132

Service Customers Networking Negotiate 132

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

Closing 52

Closing Legal Real Estate Trust 52

Salesforce

NOVEMBER 16, 2023

Think about the last decision you made about a product or service. Did you look for recommendations before purchasing? You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. We all tend to value and trust recommendations from people we know.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

FEBRUARY 1, 2024

I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. The first thing a comedian must do is connect with an audience. Connecting involves two things: presence and content. I love the attention.

Presentation 108

Presentation Clients Meeting Process 108

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. Another thing to note in these updates: they included ways to mark up your content with an author profile, structured data, etc.,

Launch 121

Launch Referrals Strategize Networking 121

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. Accessibility enhancements: Improving accessibility in games and movies via adjustments tailored for people with disabilities. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Entertainment 107

Entertainment Gaming Education Technology 107

Salesforce

MAY 20, 2024

To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. With the help of AI, the Fever are creating a more customized and connected experience for their growing worldwide fanbase — here’s how.

52

52

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization.

Real Estate 119

Real Estate Clients Networking Follow-up 119

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Everyone on LinkedIn is focused on creating professional connections. This is particularly true if your brand speaks to niche audiences.

B2B 124

B2B Drivers/motivators Campaign B2C 124

Partners in Excellence

DECEMBER 29, 2023

It’s year end, people are reaching out, through all channels, with connection requests, meeting requests to sell me something, everything you can imagine. And, as you might expect, everyone has “personalized” their outreach. ” Personalization is about connecting, in some way, with another person.

Presentation 107

Presentation Meeting Sell Prospecting 107

Sales Gravy

JANUARY 23, 2024

They dive into how curiosity and empathy are pivotal for transforming your sales approach. They have mastered the subtle art of connecting with people and leverage natural curiosity to get people to open up and share their stories. Empathy is More Than Just a Buzzword Empathy in sales is about connecting on a human level.

Sell 91

Sell Up-sell Engineering Conversion 91

Martech

MAY 13, 2024

Our conversation with advertisers has always been — you should be thinking about your company and what you’re doing to be able to use digital advertising to your advantage without cookies. Everyone has to connect to the framework to test it properly. A lot of people talking about it, but not much activity.

Conversion 103

Conversion Follow-up Engineering Technology 103