Partners in Excellence

MARCH 14, 2024

How do we survive (though some real leaders are asking themselves how we thrive.) Slowdowns are impacting many sectors of the economy. We see a lot of uncertainty. Massive layoffs are still happening. Businesses, industries and markets are being restructured, profoundly. We struggle with the idea, is there light at the end of the tunnel?

Objectives and Key Results 119

Objectives and Key Results Clients Drivers/motivators Start-ups 119

Search Engine Land

FEBRUARY 14, 2024

The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. For example, if you often click on Facebook ads for vacation deals, AI will detect this pattern and match your interest, showcasing their deals. Take Coca-Cola, for example.

Campaign 120

Campaign A/B testing Objectives and Key Results Appointment 120

Salesforce

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

MARCH 29, 2024

You may have heard “agile is dead.” I’m here to tell you there’s truth in these accusations. By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience.

Manufacturing 106

Manufacturing Promote Pipeline Technique 106

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Spotlighting area events and recommendations. Managing reviews.

Real Estate 114

Real Estate Trust Healthcare Click Through Rate 114

Martech

MAY 6, 2024

Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room. Why it’s a win: Real-time customization and reporting is key.

Presentation 98

Presentation Process Customers Technology 98

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 110

CTR Real Estate Legal Clients 110

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. Who you do it for. We also need to care about AI.

Engineering 106

Engineering Networking Clients Construction 106

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 95

Customers B2C Healthcare Retail 95

Salesforce

JANUARY 29, 2024

If you build it, they will come. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. He pointed to a GroupM mid-year study that found DOOH growing 26% annually.

Campaign 118

Campaign Retail Gaming Networking 118

Martech

APRIL 11, 2024

You better believe I’m writing about that. Even cooler, IMHO, the dogs in the ads are based on the viewer’s location and switched out in real-time when a dog is adopted. Even cooler, IMHO, the dogs in the ads are based on the viewer’s location and switched out in real-time when a dog is adopted. EXL and Quilt.AI

Technology 94

Technology Technology Campaign Promote 94

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Your customer likely experiences this pain frequently, perhaps continuously. So, why don’t you come to mind? Triggers can be big events (i.e.,

Presentation 76

Presentation Represent Prospecting Customers 76

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience.

Objectives and Key Results 117

Objectives and Key Results Cold Call Cross-sell Engineering 117

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

GTM 122

GTM B2B Conversion Objectives and Key Results 122

Martech

NOVEMBER 20, 2023

Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. They remembered what you liked, and it shows. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs.

B2B 121

B2B Campaign Click Through Rate Follow-up 121

Martech

MAY 18, 2023

Customers overwhelmingly rely on a company’s content for purchasing decisions. So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Your content marketing is similar.

Promote 126

Promote Entertainment Clients Campaign 126

Martech

JANUARY 26, 2024

Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. A Serviceblazer is a team builder, problem solver, and customer advocate. You might be saying to yourself: “I’m in field service.

Networking 135

Networking Negotiate Service Contact 135

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Search Engine Land

APRIL 15, 2024

Direct mentions are straightforward to track and measure, providing clear insights into brand visibility and audience engagement. Brand mentions are crucial in shaping brand presence and perception across the search universe. We will also: Dive into the nuances of brand mentions. These mentions can be categorized into: Direct mentions.

Manufacturing 112

Manufacturing Real Estate Strategize Territory 112

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 95

SQL Cross-sell Campaign Trust 95

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing today is about engagement. It is the audience and how that audience engages with the messaging. The tools are just what you use to facilitate that engagement.

Conversion 127

Conversion Entertainment Trust Customers 127

Martech

OCTOBER 4, 2023

After that, how you can improve prompts to get even better answers from me. Data and personalization: Brands need to create a highly personalized experience for their customers. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs.

Campaign 136

Campaign Technology Technology Growth 136

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts.

Real Estate 98

Real Estate Retail Technology Technology 98

Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you safe using AI-generated content ? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? It depends. Distrust but verify. We still need to use our brains.

Campaign 133

Campaign Drivers/motivators Clients Technology 133

Martech

DECEMBER 4, 2023

While AI is all the rage , if you are not using it. It is not going anywhere, and rushing to the new shiny object because everyone else is using it does not guarantee you will improve your marketing or get your organization any closer to growth. Side note: you can actually get a golf cart that looks like a Ferrari ).

Drivers/motivators 117

Drivers/motivators B2B Technology Technology 117

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Here are some of the more common.

CRM 96

CRM Sports Campaign Conversion 96

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

B2B 116

B2B Drivers/motivators CRM GTM 116

Salesforce

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. The answer is easy if you take it logically, with these best practices.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

MAY 25, 2023

Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. Many companies do well in creating value for their customers, but the real key to a consistent growth engine is found in expanding value. This could be due to messy data, limited resources or lack of expertise.

Customers 102

Customers B2C Government Growth 102

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior.

Sports 77

Sports Technique Campaign Technology 77

Partners in Excellence

APRIL 11, 2024

We know the real and opportunity costs are enormous, yet tenure continues to decline. We know the real and opportunity costs are enormous, yet tenure continues to decline. And we see similar trends in engagement. And our customers don’t want to see us! Who would think of that, particularly in selling?

Quota 117

Quota CRM Growth Meeting 117

Search Engine Land

JANUARY 19, 2024

This article covers best practices for crafting 404 pages, with real examples from over 50 brands. Here are some best design practices for crafting a user-friendly and engaging 404 page. Engaging visuals : Incorporate visually appealing graphics or illustrations that align with your website’s design and brand. PitVipers 3.

User Experience 125

User Experience Sports Contact Follow-up 125

Search Engine Land

FEBRUARY 7, 2024

You will then see the internal tab turned into a directory tree. You will then see the internal tab turned into a directory tree. Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial.

Product 134

Product Territory Niche Engineering 134

Search Engine Land

APRIL 18, 2024

And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications. 4 real steps you need to take ASAP to start planning. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update.

GTM 97

GTM CRM Campaign Conversion 97

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 123

A/B testing Campaign Networking Engineering 123