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Transform your B2B brand: 7 strategic insights

Martech

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. Start with soul searching What is your why? In your inbox.

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Sales Industry: Missing Processes and Wrong Technology

Sales Pop!

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. Processes must also be in very tight coordination—otherwise, another process (or individual or group of people) is left waiting up the line. Technology No business today can survive without technology.

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. In the digital age, this approach no longer works.

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MarTech’s digital transformation experts to follow

Martech

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

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3 Powerful Storytelling Techniques to Boost Your B2B Sales and Leads

Lead Fuze

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. This trust, in turn, boosts your B2B sales and leads. Stories help you do just that.

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How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

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