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It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.
It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of marketshare they have.
Marketshare The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Marketshare is the first thing courts consider when determining if a monopoly exists. How was that marketshare gained? That 89.2%
Over the last decade in B2B, I’ve been on both sides of the equation as a seller and a buyer, and I can promise you that it’s a huge problem there as well. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Break larger decisions into steps.
On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.
The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. cracked the holy grail of B2B SaaS: natural virality.
The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.
A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers.
The market is saturated. You optimize, you expand within existing accounts, you fight for marketshare—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? What This Means for B2B Leaders 1. Think about Zoom as the perfect example.
With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers. Do you have a genuinely great team?
There’s an opportunity to gain an advantage in marketshare if you can hold your nerve and convince people that now is the best time for us to invest in this technology.” And price gouging is not a great way of growing loyalty.”
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. growth rate vs. SaaS’s 18.4% The numbers tell the story: Q1 2025 : 39% revenue growth year-over-year, with U.S.
Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. For B2B and B2D founders: Study RevenueCat’s playbook.
Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. market conditions) and competitive positioning. product offering and pricing). To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. Target or enemy (i.e.
The decline of seat-based pricing and rise of outcome-based models. 18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. today or something like that.
Here’s what every B2B founder needs to understand about the OpenAI playbook. The B2B lesson : In winner-take-all markets, funding ahead of the curve beats efficient scaling every time. When you’re creating a new market, you raise for market capture, not just operational runway. They were ready.
According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.
Platform Consolidation Is Masking Growth The apparent marketshare shifts—particularly OpenAI’s slight marketshare decline—might reflect platform consolidation rather than overall market softening. Price pressure is coming. Feature wars are just beginning.
So Rory from Scale, Harry from 20VC and me were back this week on another deep dive on just what’s happening in B2B today: The latest mega raise from Thoma Bravo If OpenAI is eating B2B The MCP threat to SaaS When to Hold and When to Fold as a VC and much more! Skip that part if you want. But the parts after were good.
The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. Sales conversion requires a combination of price and positioning.
And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience. This is especially true where competitors are selling similar offerings with low differentiation.
That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history. funding from Creandum Windsurf : $40M ARR, seemingly acquired by OpenAI for $3B These aren’t typical B2B metrics. If model providers change pricing or restrict access, margins could compress quickly.
The latest one is all AI with a big enterprise / B2B slant and is very good but dense. So weve summarized it for B2B founders below! Internet’s 23 years to reach this level) Why This Matters for B2B: Unlike previous tech waves that started in Silicon Valley and slowly diffused globally, AI hit the world simultaneously.
Rory and his partners have been early investors in HubSpot, DocuSign, Box and so many other B2B leaders. PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. And how the game has changed.
Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. For customers, marketplaces offer a wide range of choices, the ability to quickly price shop, and hyper personalized experiences. Shoppers demand a wide selection of in-stock products at competitive prices.
Welcome to the world of the strategy-first mindset – the compass that guides B2Bmarketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2Bmarketing? MarketShare and Positioning: Research their marketshare, position, and reputation within the industry.
So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2Bmarkets. Your hitting 10%-20% marketshare or more, especially of your core customer base, and grow almost always slows at that point in SaaS.
Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.
True pivots vs “adding to the pile”: Several B2B organizations have pivoted their marketing strategies entirely to in-the-moment appropriate programs. Training as a marketing strategy: Several companies have taken their customer training and/or priced training/certification programs and made them free to anyone.
Competition fuels innovation and helps keep prices low. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Marketshare. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% marketshare.
Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement.
She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose marketshare to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?
Demandbase is generally regarded as the industry leader—with an equivalent price tag. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.
With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. It’s possible and even wonderful to create products for Enterprise and B2B that users love to use.
Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. The primary goal of firmographic data is to help organizations segment potential B2B customers into meaningful segments, which in turn can reduce the distance between observation and action.
Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Competition also keeps prices down and helps to ensure that no one search engine has too much marketshare or power.
Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.
Is this also true for B2B websites? Let’s ask B2Bmarketers. Mobile Optimization for B2B ? We ran a short survey asking B2Bmarketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? CIENCE included, that makes 33 B2B companies.
Is this also true for B2B websites? Let’s ask B2Bmarketers. Mobile Optimization for B2B ? We ran a short survey asking B2Bmarketers the following questions: Is your website mobile?friendly? How important is mobile optimization for B2B in your opinion? CIENCE included, that makes 33 B2B companies.
Questions about profit, shareholder value, market value and marketshare are the things that presidents concern themselves with not how many power units does the company have. Introducing the ACTG Learning Center which offers a full curriculum of sales courses at a price you can afford and 24/7 access for your convenience.
An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain marketshare. Depending on your industry, you may consider: Case studies (B2B). Before and after” (lawn care).
Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of marketshare. What to do instead… It was a good attempt.
As mobile internet usage has grown over the past 10+ years, so has it increased from the perspective of search marketshare. Not you, B2B, you’re still good with the old desktop.). Sorry tablet, but with your marketshare contraction since 2019, you get rolled in with desktop in my opinion). Performance.
Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. All this is super helpful if you want to stay on top of things at all times. And it pays to be organized! Salesforce.
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