Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. What is the potential value of sales to these customers? How did the event drive potential customers to the website?

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

SBI

JANUARY 21, 2020

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. And the other big tip is not to overlook the role of Inside Sales, particularly when it comes to B2B Marketing. And, even before that, how’s your website structure?

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

SBI

OCTOBER 6, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. But in the world of B2B sales? Among its differentiators are machine. Video Reviews.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 27

Clients Tradeshows Growth Follow-up 27

Hubspot

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Many organizations have shifted their annual event and tradeshow to a virtual one. We are humans, serving humans. It's the rise of the psychologist, and the rise of the digital marketer.".

A/B testing 101

A/B testing Tradeshows Education B2C 101

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. The process map has been drawn from the top of the funnel to close with associated metrics, processes, people, and technology to support it.

Lead generation 91

Lead generation Campaign Tradeshows Manufacturing 91

Heinz Marketing

OCTOBER 28, 2020

The State of B2B Events. The Pros of Virtual B2B Events. No one would blame you for believing virtual B2B events have outshined their traditional in-person counterparts this year. The Cons of Virtual B2B Events. A reliance on event technology. By Josh Baez , Client Engagement Manager at Heinz Marketing.

B2B 138

B2B Tradeshows Technology Technology 138

SBI

MARCH 13, 2020

Solutions like Zuant’s blend the technology and processes needed to make that happen.” Surprisingly, 80% of B2B leads are never followed-up on after an event by marketing or sales. B2B brands who do follow up take 50 days or longer to do so.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. What in your experience works, and what doesn't, to fuel your B2B sales forecast?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Find groups, such as the KO Sales U workroom , or practice with your sales team.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. 2/26 Streamlining Webinar Operations with Integrated Technologies. How can you take into account your targets’ different roles, responsibilities, preferences, and concerns? But the answers are much harder to find.

Cross-sell 66

Cross-sell Promote Lead generation Presentation 66

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. 2/26 Streamlining Webinar Operations with Integrated Technologies. How can you take into account your targets’ different roles, responsibilities, preferences, and concerns? But the answers are much harder to find.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events.

E-commerce 117

E-commerce Tradeshows CRM Healthcare 117

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Heinz Marketing

FEBRUARY 26, 2019

This week, I want to look at what it means to streamline your webinar operations using integrated tools and technologies. An overview on streamlining webinar operations with integrated technologies. What are the values of integration? Who are the key stakeholders involved? What do you need to consider when it comes to integration?

Technology 57

Technology Technology Angle Follow-up 57

SBI

FEBRUARY 24, 2021

The spread of COVID-19 shook up the B2B sales economy. Amidst this adversity, lessons on the future of B2B sales are emerging. On the surface, it seems obvious: B2B sales are moving more into the digital landscape. But while the opportunity is significant in the digital realm, so is the pressure to capitalize on it.

Sell 38

Sell Customers Tradeshows Cross-sell 38

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Score More Sales

MARCH 13, 2013

Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. Bigger shows have technology to do this. The company invested a lot of time and money, and for what? During the show, be present.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Being a professor teaching B2B sales at a top university.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.

Customers 20

Customers Tradeshows Technology Technology 20

Score More Sales

APRIL 10, 2013

calls and emails on average to close a B2B deal. Also, InsideSales research indicated that the most effective combination of strategies is your website, email, tradeshow, and an inside sales team making calls. Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

Inside sales 78

Inside sales Tradeshows Cold Call B2C 78