Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Selling has historically been an inefficient activity. Don’t sell excitement — sell techniques.

Meeting 118

Meeting Cross-sell Technique Education 118

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration. We all know that selling more to existing customers is one of the keys to profitability and ROI. Its not always about selling more.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

OCTOBER 8, 2021

As it might take a while to cross that threshold, you need accurate data to learn when each customer was first engaged. Using CAC to make key strategic growth decisions. Let’s come back to CAC and explore how it can help you make key strategic growth decisions. Suppose your product is selling in multiple countries.

Customers 135

Customers Price Cross-sell Strategize 135

Miller Heiman Group

MARCH 6, 2020

Positive customer experiences through the lifetime of a relationship create loyalty for sales organizations, transforming them from a replaceable vendor to a valued contributor and, at best, a strategic partner. The Impact of a Bad Customer Experience.

Customers 76

Customers Cross-sell B2C B2B 76

Salesforce

APRIL 29, 2022

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. It created a new strategic initiative by offering zero carbon transition as a service, and embraced the Salesforce platform for a client-centric approach that worked anywhere in the world.

Technology 98

Technology Technology Customers Cross-sell 98

Martech

MAY 24, 2023

My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. And I love how cross-functional it is, especially digital marketing.

Transportation 107

Transportation Cross-sell B2C Drivers/motivators 107

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 98

B2B Teamwork Referrals Cross-sell 98

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Having a payment system that’s connected to your CRM takes care of that.

CRM 85

CRM B2C Commission Cross-sell 85

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 69

Cross-sell B2C Sales Represent 69

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. Cross-sells. The formidable penny gap.

Customers 119

Customers Cross-sell Referrals Networking 119

Hubspot

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Take advantage of team selling. Use your vacation time strategically.

Quota 85

Quota B2C Strategize Transportation 85

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

JUNE 23, 2022

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.).

Territory 107

Territory Customers Hospitality Cross-sell 107

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. It doesn’t actually matter what you sell, as long as you’re not actively scamming and misrepresenting your value proposition. This works for B2C (e.g., Who loves your brand the most? Connect them to others.

Niche 129

Niche Intrinsic Campaign B2B 129

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization.

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. Why Sales Training Is Important.

Technique 92

Technique Negotiate Pitch Inside sales 92

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Lastly, in the channel model , an outside agency or partner sells your product for you. The Self-Service model.

Go To Market 101

Go To Market Process GTM Education 101

SalesforLife

OCTOBER 4, 2018

At the root of a poor content experience is marketing's tendency to limit themselves to content marketing: top of funnel, little strategic alignment, and lack of visibility into content impact. For simplicity’s sake, I'll make a B2C analogy (B2B buyer journeys are so complex that I'd need an entire blog post to really get into it).

B2C 50

B2C Cross-sell B2B Sales 50

SBI

FEBRUARY 27, 2018

RO Innovation’s prescriptive selling Quick Plays module helps new sales people ramp up faster and disseminate tribal knowledge of top sellers at scale. The RO Quarterly Business Review process is in place to make sure our customers are achieving the strategic outcomes they are seeking. The CMO’s Guide to Peer to Peer Selling.

Gaming 55

Gaming Customers Cross-sell Sales 55

Salesforce

JULY 28, 2022

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? The shift to self service is also making it easier to sell these parts.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. The campaign was focused on getting marketers to identify as one or the other, and then become Strategic Sue with Vidyard.

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

JUNE 8, 2017

They offer a great opportunity for upsell and cross-sell. The second reason to do it is to be able to cross-check the numbers when the experience is out in the wild. Approaching personalization as an holistic process and not a list of tactics is the only way to have a strategic approach. Retargeting.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

PandaDoc

MAY 9, 2024

You need to know how quickly your team generates revenue to better plan and strategize for the business. A SaaS provider sells document workflow software for businesses of all sizes. B2C sales cycle lengths are much shorter, taking days or weeks. Why is sales velocity important? Here are some benefits of tracking sales velocity.

Pipeline 52

Pipeline Objectives and Key Results Legal Lead generation 52

Sales Hacker

JULY 24, 2019

They are focused on changing the male-dominated world of B2B and B2C sales by bringing the top women in sales together to change the way sales training is done, as well as the way we think about sales in general. This group is pioneering new approaches and strategies for everyone to sell to their strengths.

Gaming 96

Gaming Networking Sales Education 96

Salesforce

JANUARY 25, 2024

Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock. Factors such as seasonality, competition, geography, and the types of products you sell can all affect demand. Get the guide Why is inventory management important?

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. They actually picked up the phone, did a social selling play, met someone in person and did the hard work to convert that into pipeline, and they should have that glory the entire way.

Pipeline 53

Pipeline Sales Cross-sell B2B 53

SaaStr

MAY 28, 2019

Leslie Lee is the Senior Director of Customer Engagement at Atlassian and she spent the last 20 years doing B2B and B2C marketing. It started out as a side project, as a vision and a risk that I took based on just a dream that I had and it’s evolved into a strategic differentiator for our company.

Product 90

Product Start-ups B2C Growth 90

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Heinz Marketing

APRIL 15, 2019

I love that quote that people overestimate what it takes to get a product to market and underestimate what it takes to sell it. I think it comes from that starting point, which is I think there is still a perception that design is something which is only important in B2C, and B2B doesn’t need to worry about design. Chris: Yeah.

Pipeline 71

Pipeline B2B Education Sales 71

Salesmate

OCTOBER 6, 2021

If your main goal for cold calling is only to sell, consider your campaign a failure. The main objective of cold calling goes beyond selling. 2) Who don’t strategize their cold calls and don’t figure out their prospects. Founder, Authentizity. If that is the market sector that you are speaking of, then yes.

Cold Call 98

Cold Call Cross-sell Campaign Pitch 98

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. The Channel Model Lastly, in the channel model , an outside agency or partner sells your product for you.

Go To Market 69

Go To Market Process GTM Launch 69

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. This means your sales managers can spend less time micromanaging and more time strategizing.

Process 52

Process Objectives and Key Results Pitch Sales 52

Sales Hacker

DECEMBER 8, 2017

Top 2018 Sales Trends & Predictions – Strategic Headlines. Growth of Omni-Channel Sales Strategies & Social Selling. Amazon is your new competitor – They now sell everything and dominate every product category. – Jeffrey Gitomer , Best-Selling Author, The Little Red Book of Selling.

Sales 108

Sales Cross-sell Up-sell Pipeline 108

SaaStr

JUNE 24, 2020

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Pipeline 121

Pipeline B2C Campaign Start-ups 121

Martech

JANUARY 14, 2025

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. This approach ensures that ads arent just seen but also feel like an organic part of the viewing experience.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69