Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Many B2C and subscription companies already do this well. From that data, create a feedback dashboard to be shared widely and used by all departments in their work.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.

X-functional 117

X-functional Launch Trust Technology 117

Salesforce

AUGUST 29, 2024

Many B2B marketers are finding success using the same social media strategies as B2C brands. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you. They’ll see this content in their notifications, feeds, and email inbox.

B2B 109

B2B Legal Entertainment Follow-up 109

Sales Hacker

OCTOBER 11, 2024

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 114

GTM X-functional Pipeline Construction 114

Martech

AUGUST 6, 2024

As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. This is why, by 2002, the company had an 80% search market share.

Commission 125

Commission Market share Engineering Launch 125

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care.

Campaign 126

Campaign Promote Launch Gaming 126

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Salesforce

MAY 29, 2025

Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. Earlier this year, we launched CRMArena to help evaluate LLM agents on basic B2C customer service tasks. What is CRMArena-Pro?

B2C 95

B2C CRM B2B Negotiate 95

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Finding and engaging with creators and then agreeing on terms takes time. Influential and IMAI aren’t the first influencer platforms to be acquired. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Launch 117

Launch B2B Campaign Follow-up 117

Martech

NOVEMBER 13, 2024

For businesses looking to include RCS into their own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients. From here they can also monitor active campaigns. Provisioning API. ” Conversational tool.

Customers 111

Customers Campaign Launch Networking 111

Martech

AUGUST 22, 2024

Nothing is fully implemented until your team is comfortable using it, so be sure to have a thorough adoption plan that includes post-launch support, such as user office hours to facilitate live Q&A,” said Samani-Sprunk. As these wins pile up, also take into account the users across the organization and make ease of use a priority.

CRM 124

CRM Customer Relationship Management Relationship Management Follow-up 124

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM 56

GTM B2C Finance Government 56

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers.

Contract 118

Contract Launch Campaign Meeting 118

Martech

AUGUST 15, 2024

Shapiro+Raj , a global insights company, launched its interactive AI personas platform. They will let joint clients use genAI to reduce the time needed to understand data, produce insights and distribute the information across the organization.

Commission 128

Commission Engineering Launch Conversion 128

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data.

B2C 88

B2C Sports B2B Launch 88

Martech

SEPTEMBER 24, 2024

Dig deeper: Walmart launches shoppable ads on NBCUniversal’s Peacock Email: Business email address Sign me up! IRCODE’s approach to shoppable ads fits in with this growing tendency, and the ability for TV publishers to integrate it into their app experience reduces the friction point of having to download a separate IRCODE app. Processing.

Technology 114

Technology Networking Technology Launch 114

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

Launch 94

Launch B2C Technology Technology 94

Martech

OCTOBER 2, 2024

Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media. We weren’t expecting any lessons learned four days after launch,” said Rosenblum, “but everyone posted on the first day.

Campaign 78

Campaign B2B Sports Launch 78

Martech

OCTOBER 23, 2024

The asset experiments feature for Performance Max with product feeds will launch in beta later this year. Ad Rank now determines serving priority between Standard Shopping and Performance Max campaigns. Improved flexibility in managing multiple campaign types. What’s next. Bottom line. Email: Business email address Sign me up!

Campaign 119

Campaign Launch Process Product 119

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 126

B2C Launch Gaming B2B 126

Martech

JULY 18, 2024

TikTok Shop ‘Deals For You Days’ no match for Prime Days TikTok Shop launched “Deals For You Days,” a social commerce promotion, on July 9. million likes, comments or shares — amounting to 14.74 billion potential impressions, according to Sprout Social. Sentiment was split between 61% positive, 29% neutral and 10% negative engagements.

Retail 126

Retail Promote Growth Launch 126

Martech

AUGUST 2, 2024

Dig deeper: Meta ad revenue up 22% in second quarter The company noted that during the second quarter, Amazon MGM Studios released 19 films and series including: “Fallout,” the second most-watched original title worldwide ever on Prime Video during its launch, and Season 4 of “The Boys,” which was No. and Mrs.

Launch 118

Launch Growth Start-ups Process 118

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Dig deeper: Google launches AI tool forYouTubead optimization 6. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” Bottom line: Test it.

B2B 115

B2B B2C Niche Education 115

Martech

SEPTEMBER 19, 2024

CortexClick launched a self-service content generation platform explicitly designed for developer tools, cloud, and enterprise SaaS companies. It can produce high-quality content for developer audiences, including blog posts, tutorials, landing pages, and technical documentation at scale.

Campaign 64

Campaign Launch Technology Technology 64

Martech

JUNE 11, 2025

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 119

Launch Campaign Technology Technology 119

Salesforce

MAY 5, 2025

Attend these roadmap sessions to go deep into B2C Commerce , B2B Commerce , Order Management and Salesforce Payments. Roundtable: Composable Commerce Insights from B2C Customers Join us at CNX25 Participate in career-changing sessions, workshops, roundtables, and more this June in Chicago at Salesforce Connections 2025.

B2C 69

B2C Networking B2B Education 69

Martech

APRIL 11, 2025

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns.

Campaign 73

Campaign Objectives and Key Results Launch Trust 73

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JANUARY 15, 2025

As a result, more brands will launch full-funnel strategies through influencers in the coming year. Beyond growing awareness at the top of the funnel, influencer content can reach audiences that are ready to buy. And the deep knowledge of users on social media platforms can help deliver these lower-funnel outcomes.

Niche 117

Niche B2B Service Retail 117

Sales Pop!

DECEMBER 17, 2024

About the Author: Emily Chee is Marketing Manager at The Gap Partnership and a seasoned marketer with extensive B2C and B2B experience. Position: Plan assertive moves, know each partys breakpoints, and aim for long-term cooperation.

Negotiate 130

Negotiate Entertainment B2C Niche 130

Martech

OCTOBER 4, 2024

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile.

Campaign 78

Campaign Engineering Launch Presentation 78

Salesforce

JUNE 30, 2025

Salesforce storefront templates are built to help businesses launch ecommerce sites quickly and effectively. It offers templates for business-to-customer (B2C) , business-to-business (B2B) , and direct-to customer (D2C) ecommerce sites.

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Sales Hacker

FEBRUARY 11, 2025

And, um, let me kind of launch into why I think a lot of these AI SDRs and a lot of the AI methodology is really wrong. Are they selling a B2C item? This is part of the go to [00:29:00] market cannonball series that I’ll be launching, which is how do you do, how do you do a go to market motion in an hour? Here’s.

GTM 86

GTM Pitch Up-sell Contact 86

Martech

NOVEMBER 20, 2024

Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer. Optimization power: Leveraging AI-driven automation, this same position-less marketer can launch campaigns that adapt and optimize themselves.

Assembly Line 130

Assembly Line Customers B2C Campaign 130