Remove B2C Remove Launch Remove Promote
article thumbnail

Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference.

Launch 118
article thumbnail

Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Campaign 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Many B2B marketers are finding success using the same social media strategies as B2C brands. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” It might not surprise you that LinkedIn is the B2B social platform of choice.

B2B 109
article thumbnail

Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. The client understood the importance of launching (or relaunching) a new product category. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future.

article thumbnail

The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. TikTok Shop ‘Deals For You Days’ no match for Prime Days TikTok Shop launched “Deals For You Days,” a social commerce promotion, on July 9. increase over last year.

Retail 126
article thumbnail

Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

article thumbnail

Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Dig deeper: Google launches AI tool forYouTubead optimization 6. Remember that celebrities rarely promote the content themselves. Bottom line: Test it. How long should our videos be?

B2B 115