Martech

JUNE 20, 2025

Marketing mix modeling (MMM) MMM is the gold standard for organizations with access to extensive historical marketing and sales data, particularly for B2C brands. Applying advanced statistical techniques quantifies the aggregated impact of brand and performance marketing on outcomes like sales and market share.

Territory 73

Territory Objectives and Key Results B2C Technique 73

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

Click Through Rate 120

Click Through Rate Retail Sports Growth 120

Martech

OCTOBER 19, 2023

Well, 42% said they haven’t received any formal training on AI and its applications in marketing. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 122

B2C Launch High impact Market share 122

Martech

AUGUST 8, 2024

Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. “There’s always questions on how and when and where to invest. How do they invest in a retailer as they expand their opportunities?

Retail 126

Retail Networking Growth Clients 126

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

E-commerce 117

E-commerce B2C Finance Referrals 117

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)!

B2B 119

B2B B2C Gaming Campaign 119

Martech

MAY 29, 2025

Gale’s research also showed that relative perceived value directly predicts market share movement. Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX What does this have to do with Time to First Value? That perception drives loyalty, advocacy and retention. If not, they leave.

Price 81

Price B2C Manufacturing Negotiate 81

Martech

JULY 25, 2022

They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Marketers recognize the need for MPM.

B2C 109

B2C Government Technology Technology 109

Hubspot

NOVEMBER 4, 2015

Pop quiz: If you had to define product marketing right now, what would you say? Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere. And what do product marketers do? What Is Product Marketing? even on Google.

Product 78

Product B2C B2B Market share 78

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?

B2B 117

B2B B2C Conversion Pitch 117

ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

DECEMBER 23, 2020

Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. What percentage of their target market share does the company currently have? But variety also plays a role. How many employees in total does the company have?

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Salesforce

FEBRUARY 10, 2025

A full 72% of companies that built a B2B marketplace experienced market-share growth. B2C marketplaces are also realizing major profits. Boost profits and expand gross merchandise value (GMV): Over the past two years, 72% of companies that built a B2B marketplace experienced market-share growth. trillion.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Martech

DECEMBER 26, 2024

And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customers 124

Customers Government Healthcare Hospitality 124

Hubspot

DECEMBER 22, 2016

Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 2) Analytics Technologies.

Technology 78

Technology Technology Customers Non-Profits 78

Search Engine Land

SEPTEMBER 11, 2023

B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. Besides driving top-line growth, this may also be suitable for market share expansion or promoting a new product.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

OCTOBER 22, 2015

You can also filter by category, like B2B, B2C, education, or nonprofits. 8 Companies Totally Rocking Their LinkedIn Company Pages : Check out the B2B and B2C companies that are making the most of their LinkedIn Company Pages. Which are your go-to resources for examples of great marketing? Share them with us in the comments.

B2C 78

B2C Sports Promote Retail 78

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same.

Healthcare 76

Healthcare B2C B2B Campaign 76

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gaming 134

Gaming Growth Market share Service 134

Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 69

Growth B2C Territory Referrals 69

Martech

OCTOBER 14, 2022

However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. Of course, that will vary depending on whether the CMO is in a B2B or B2C or even a D2C brand. Growth driver. CMOs are responsible for creating and managing a profitable growth strategy. Change agent.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Hubspot

MARCH 11, 2020

For example, Twitter's audience is primarily millennials , impacts both B2B and B2C industries, and is best for customer service. Make use of an email marketing strategy. An email marketing strategy can be a vehicle for promoting exciting things about your brand to segmented audiences that have shown an interest in your brand.

Promote 97

Promote B2C Construction Networking 97

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. B2C (Business to Consumer) B2C ecommerce refers to selling goods or services to individual customers. Traditional B2C sales occur between a business and a single consumer.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Martech

JULY 25, 2022

These gained 1% of market share in terms of sales dollars from June 10 to early July 10, according to IRI. Their share of this spending is now at 21.6%, well ahead of 2019 levels. Pricing tactics designed to keep those earnings high may carry a significant cost in lost market share. Its giant 23 oz.

Customers 106

Customers Price Market share Launch 106

Martech

MARCH 24, 2025

Marketers may track sales data before and after the deal to assess any increases in brand sales or market share. Sales impact: A direct correlation between the naming rights deal and sales performance is often sought.

Entertainment 69

Entertainment Sports Strategize Gaming 69

Hubspot

APRIL 9, 2012

If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. How are you integrating visual content into your inbound marketing? Share your creative ideas in the comments! And you know the best part about increasing your use of visual content?

Referrals 78

Referrals B2C Networking Represent 78

Hubspot

JANUARY 23, 2013

According to Hitwise , Google has a search engine market share of approximately 90% in the UK , with Bing, Yahoo, and Ask.com trailing far behind. Is their audience B2B or B2C? Before we get into some specific link-building recommendations, make sure you're considering focusing on Google in your UK SEO targeting strategy.

Pitch 78

Pitch Entertainment Engineering B2C 78

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 54

B2B B2C Retail Clients 54

Martech

SEPTEMBER 15, 2022

With 850 million users and estimated 58% of desktop client market share , Apple’s decision is a big boost for BIMI. It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand. Register here for The MarTech Conference — Sept. It’s virtual and free!

Trust 98

Trust Market share Clients Customers 98

Hubspot

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. In juxtaposition to these statements, some buyers noted that B2B buying journey is becoming more and more “mobile” following the general B2C trend: Julia Mankovskaya Digital Marketer, Daxx.

B2B 52

B2B B2C Retail Clients 52

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. This choice ultimately makes the marketing more relevant and engaging to visitors -- a major step toward creating marketing people love. What other companies use awesome visuals in their marketing?

B2B 78

B2B Electricity Education B2C 78

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. The company has 26% of ridesharing’s U.S.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Score More Sales

DECEMBER 16, 2011

I’m a bit stumped because of all the ROI that I have seen so far – in particular from the Fortune 1000 who are brands (B2C) who have some incredible stories to share tying social to increased revenues. We are actively looking for B2B company success stories (if you know of any, please forward me information.).

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69