Martech

SEPTEMBER 12, 2024

In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” A unified view of B2B buying and selling. “We still have a B2C business that we’re committed to. Don’t forget the consumer.

Assembly Line

Hubspot

AUGUST 20, 2024

This is choice paralysis in a nutshell, and it’s not just a B2C problem. Many concepts around buying experience are migrating from the B2C space into B2B, and with good reason. If the solution you’re selling has different features or products contained within, make it as easy as possible for your buyers.

Conversion

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. If you’re selling CDPs, do you really care if the influencer also writes fluently about CRMs or AI? ” But just who is “that guy”? Picking the latter is as much a matter of budget as judgment. Processing.

B2B

Martech

SEPTEMBER 11, 2024

When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation. Personalized communication. Lead scoring.

Cross-sell

SaaStr

OCTOBER 25, 2024

For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. In 2020, we transitioned from a physical selling universe to a virtual selling universe. It isn’t predictable. You pay an additional 2.5

Go To Market

Search Engine Land

SEPTEMBER 5, 2024

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads.

Territory

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The funnel marketing software you choose can make all the difference in turning visitors into customers.

A/B testing

SaaStr

AUGUST 4, 2025

The Platform Play Is Real Shopify isn’t just selling software anymore – they’re the infrastructure for global commerce. The Macro Tailwinds Are Undeniable The global B2C ecommerce market reached $4.8 For SaaS : The companies that win in the next decade will own both the workflow AND the financial transaction layer.

Retail

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customers

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. Misuse of fake social media indicators The rule bans anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked accounts. The rule was in the works for nearly two years.

Commission

RingDNA

JULY 2, 2025

CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. It’s especially valuable for reps selling high-value, consultative solutions.

Retail

SaaStr

DECEMBER 16, 2024

It’s really a B2C playbook for B2B executives though. A fun way to close $60k-$100k deals with great brands to sell to — and a great brand behind you. If you enjoy selling to marketers especially. But it’s selling sponsorships (events + media). A lot of variable comp potential. The role can be U.S.-based

B2C

Martech

AUGUST 6, 2024

The most extreme possibility would be to force Google to sell its Chrome browser and/or Android mobile software businesses, preventing the company from directly integrating search into both. Google’s own documents showed the company was fully aware of what it had done. Only Judge Mehta knows what the penalties will be.

Commission

Martech

AUGUST 6, 2024

One possible solution for that would be to have the company sell off Chrome and perhaps prevent Google from being a default search choice for some time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

Non-Profits

Martech

SEPTEMBER 20, 2024

In the end, all companies sell the same product: trust. Dig deeper: U.S. state data privacy laws: What you need to know Notify customers The worst-case scenario is your customers find out about this breach from the press before they hear about it from you. Do not wait until you have all the information about remediation.

Government

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity.

GTM

Martech

NOVEMBER 19, 2024

Key proposals : Force Google to sell Chrome browser. Following the landmark ruling that Google maintained an illegal search monopoly, the DOJ is crafting a comprehensive set of requirements to increase competition in the digital marketplace. Separate Android from Search and Google Play (without requiring the sale of Android).

Cross-sell

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. What is the difference between a B2B and a B2C buyer persona? By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters.

Drivers/motivators

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Avoid broad players like Medtronic, which may dilute targeting.

B2B

Martech

JANUARY 7, 2025

For instance, the highest-selling category, electronics, benefited from the highest peak discounts 30.1% Second was cosmetics, up 12.2%, with $7.7 billion in sales. Why we care. The sales data showed discounts contributed to strong holiday performance. off the listed price.

Retail

Martech

JULY 31, 2025

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Add to that the fact that approximately 95% of B2B buyers aren’t in market and looking for what you might be selling, and you can see that developing creative that connects is a fairly tall order.

B2B

Martech

FEBRUARY 20, 2025

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises.

Launch

Martech

OCTOBER 29, 2024

Linear TV networks are selling out and pushing these budgets to digital channels. Political campaigns put much of their budgets into linear TV, saturating that channel. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. That said, the 10.5%

Territory

Martech

SEPTEMBER 17, 2024

Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them. Day 3: Google has too much data, stifles competition (Sept.

Price

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

B2B

Martech

MAY 7, 2025

It should also sell its DFP platform, which publishers use to manage and serve ads. The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar ad tech stack. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

Appointment

Sales Hacker

AUGUST 1, 2025

Rob’s lessons tear down the artificial wall between B2B and B2C to reveal a core truth: whether you’re selling software or soap, you’re in the business of earning a person’s loyalty. If your own employees can’t explain what your product does in a simple sentence, how can you expect a customer to?

GTM

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail

Martech

JULY 9, 2025

history, one which ended its decades-long run as the nation’s best-selling beer. That year, Bud Light’s sponsorship of transgender influencer Dylan Mulvaney sparked possibly the most successful product boycott in U.S. 37% of respondents said they plan to decrease their sponsorships of external Pride events, like festivals.

Drivers/motivators

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Martech

APRIL 14, 2025

Integrating smart technology into everyday products benefits businesses, but it must also be useful to consumers to be a selling point. Brands must be upfront with customers if they want to maintain trust and foster long-term relationships.

Manufacturing

Martech

JANUARY 14, 2025

Programmatic consolidation around higher-quality data The massive explosion in alternative ID frameworks has created a headache for both the buy and sell side of the ecosystem, said Bennett Crumbling, head of marketing at data clean room and collaboration platform Optable.

Negotiate

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Sales Pop!

DECEMBER 17, 2024

Internet growth and its accessibility, as well as innovation expansion, have made it more convenient for people to create, distribute, and sell content digitally. About the Author: Emily Chee is Marketing Manager at The Gap Partnership and a seasoned marketer with extensive B2C and B2B experience. billion in 2023. Why such a boom?

Negotiate

Salesforce

JULY 17, 2025

Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. You’re selling to a committee, not a contact Most B2B deals involve 6–10 stakeholders. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012.

B2B

Sales Hacker

FEBRUARY 11, 2025

Scott Barker: If you find the people with the pain and you can get access to that data, you’re not even selling anymore, you’re consulting and solving problems. They want to sell roofs. Are they selling a B2C item? I’m selling to today’s market. Jordan Crawford: The list is the message.

GTM