Salesforce

NOVEMBER 2, 2023

Brands of all sizes are using AI and automation to streamline tedious processes, personalize emails, and form better relationships with their customers. Welcome emails are a great way to start automating the send portion of your email workflow if you’re new to the automation process. Remember building your first email campaign?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth.

CRM 108

CRM Customer Relationship Management Technique Technology 108

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. AI has become a serious mechanism for change. I didn’t invent this exercise.

Government 129

Government Strategize Start-ups Technique 129

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content? Let’s define our terms.

Trust 115

Trust Presentation Follow-up Cross-sell 115

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Generate blog ideas.

Niche 92

Niche CRM Contact Sales 92

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. In a world of fabricated social media reactions and fake reviews, forums are among the best places to get honest, unbiased, sales-free advice. Managing reviews.

Real Estate 112

Real Estate Trust Healthcare Click Through Rate 112

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Pitch 125

Pitch Niche Engineering Promote 125

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Why isn’t it helping?

B2C 110

B2C Launch High impact Market share 110

Search Engine Land

OCTOBER 18, 2023

It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before.

Real Estate 107

Real Estate Campaign Conversion Pitch 107

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

A/B testing 120

A/B testing Sports Education Pipeline 120

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. The decision to revamp Amazon, which has been codenamed Project Nile, reportedly comes from new VP Joseph Sirosh, a former Microsoft AI executive. A new world.

E-commerce 125

E-commerce User Experience Retail Engineering 125

Veloxy

NOVEMBER 29, 2021

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply.

Sales 290

Sales Quota Up-sell B2B 290

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. In April, Alphabet and Google CEO Sundar Pichai confirmed that conversational AI was ‘absolutely’ coming to Google Search. Dig deeper.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.

Objectives and Key Results 92

Objectives and Key Results Lead generation Growth Campaign 92

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Launch 105

Launch Pitch Campaign Presentation 105

Salesforce

OCTOBER 16, 2023

Generative AI is just scratching the surface in this new era of AI. In his new book, The Coming Wave , Mustafa Suleyman, co-founder of Deep Mind and Inflection AI, claims that artificial general intelligence (AGI), or superintelligence, is all but inevitable. Imagine having an autonomous AI agent that is a marketing expert.

A/B testing 98

A/B testing CRM Negotiate Campaign 98

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

B2B 117

B2B Legal Technology Technology 117

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. Sequel.io’ s Sequel AI turns live video into B2B content.

Launch 90

Launch Pitch Technology Technology 90

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? Are you safe using AI-generated content ?

Campaign 134

Campaign Drivers/motivators Clients Technology 134

Lead Fuze

OCTOBER 5, 2023

Look no further than using AI for digital marketing. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Can I use AI for marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. What is Predictive Sales Analytics? It’s not new that data is important for a sales force.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Salesforce

FEBRUARY 21, 2023

The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.

Sell 98

Sell Technology Technology Pipeline 98

SaaStr

NOVEMBER 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: When The Team Revolts 80% of IPOs Since 2020 Are “Broken” What Are Public SaaS Companies Taken Private At? SaaStr 701: The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky     3. appeared first on SaaStr.

Pitch 79

Pitch Strategize Growth Go To Market 79

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale?

A/B testing 112

A/B testing Tradeshows Finance Cross-sell 112

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Entertainment 132

Entertainment Education Launch Presentation 132

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content.

Contact 85

Contact Campaign Service Conversion 85

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. an AI-powered language model developed by OpenAI.

Objectives and Key Results 114

Objectives and Key Results Campaign Referrals Gaming 114

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. AI will advance your career if you understand where and how to apply it.

GTM 95

GTM B2B Represent Education 95

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Contact 89

Contact Meeting CRM Conversion 89

Salesforce

JUNE 12, 2023

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! Successful AI means enhancing—not replacing—the human workforce. However, the outlook is actually much more optimistic.

Consult 98

Consult CRM Technology Technology 98

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. It’s a comprehensive shift from traditional methods to modern, technology-driven processes. Challenges and Considerations Adopting a digital-first approach presents several challenges.

GTM 122

GTM B2B Technology Technology 122

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

Sales 52

Sales Technique Objection handling Pitch 52

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Enablement is vital to acclimate to changes in the business climate.

Strategize 72

Strategize CRM Government Closing 72

Search Engine Land

APRIL 26, 2024

The transformative rise of AI. Dive into your data SEO often overlooks the valuable data gathered by customer-facing departments like sales and support. Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The significant influence of the digitally savvy, brand-agnostic Gen Z.

Product 94

Product Launch CRM Start-ups 94

Salesforce

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. Large language models (LLMs) are a type of AI that can generate human-like responses by processing natural-language inputs.

Trust 138

Trust Engineering Government CRM 138

Veloxy

JANUARY 20, 2023

In this blog post, you’re going to learn about business anthropology and how it’s best applied to your everyday life in sales. But why should you understand cultural and business anthropology as it relates to sales? So how exactly can you apply business anthropology to your sales process? Let me show you how.

Sell 246

Sell Quota Sales Cold Call 246

Sales Hacker

OCTOBER 13, 2023

For example, organizations are looking at AI for transformation. With the rapidly evolving AI space, Ryan Longfield , Chief Innovation Officer at Gong , noted that organizational agility is what will enable companies to flourish. AI is being integrated across the go-to-market spectrum. Thanks for reading The GTM Newsletter!

GTM 98

GTM UX Go To Market CRM 98