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Even Super-Heroes Take Some Time Off

Partners in Excellence

Often, everything becomes a world changing crisis, they are constantly going at 200 mph, moving from one battle to the other. I’m an extreme type A and extremely action oriented, but I get exhausted watching these sales and business super heroes. And I watch as they exhaust themselves–both physically and mentally.

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LLM optimization: Can you influence generative AI outputs?

Search Engine Land

The approach of potential methods such as LLM optimization is to give preference to certain brands and products when dealing with corresponding transaction-oriented questions. Suggestions from Bing Chat and other generative AI tools are always contextual. In other words, from people who know how large language models work.

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The SEO career path: What it may look like and how to level up

Search Engine Land

The other direction you could go into is directly in-house at a company. One other potential direction an SEO career could go is strictly freelance or as an independent consultant. SEO managers are typically the first managing-oriented SEO roles within agencies. And when it comes to salary, like all things in SEO, it depends.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s values drive the business, not the other way around. Effective integration of these three strategies requires that each informs the others in a top-down fashion: business strategy first, then brand, then marketing. It should be clear, pithy, externally oriented, and enduring. Image source. A few examples.

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot

After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. We've also piloted several AI tools in our own marketing operations at the Marketing AI Institute -- often for no or extremely low cost. Good news, these data-oriented tasks can lead to successful AI pilot projects. This makes sense.

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SaaS sales: 8 Step Process On How To Sell SaaS Products

SalesHandy

Throughout this blog, we’ll list out all the ways you can generate leads, with or without marketing help. What makes SaaS easier to sell compared to other software is the staggered, subscription based pricing plans. As your blog, website and social media generate more traffic, they help bring in more leads. What is SaaS Sales?

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Enterprise = Upwards of 1,000 employees, but NOT including your massive Fortune 1000, big brand-type companies where it starts to get extremely big, siloed and global. They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key.

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