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The New Sales Conversation

Iannarino

The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. The value you create in the new sales conversation reorders your priorities, serving to solve your problem by solving your client’s problem first. The Salesperson’s Dilemma.

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Harnessing Power: Using AI for Effective Digital Marketing

Lead Fuze

Are you curious about how to progress in the digital marketing sphere? Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. Can I use AI for marketing?

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This day in search marketing history: January 21

Search Engine Land

Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to worry about it because it’s been tested, works the way it should, and won’t require many changes in the future. Do we still think this is an experimental thing, it is running for a while and we aren’t sure how long it will last?

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing.

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AI for AEs: 5 ChatGPT Prompts to Supercharge Your Sales

Sales Hacker

I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Intimidated by AI? Don’t worry.

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The Next 'Can't Miss' Game Changer for Salespeople

Anthony Cole Training

I just read the following blog post by Dave Kurlan and I immediately asked for his permission to repost it here. He started blogging when blogging wasn''t cool. I''ve read Dave''s blog post over the years and this may be his best ever; if not, then certainly in the top ten. His blog post has one of the potential answers.

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30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Whatever the case may be, the process covered in this article will help you identify new ideas.

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