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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

How exactly does getting a cold email create the desire to speak to the person who sent it? The Gist: Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions. He argued (and I agree) that the phone should start your sequence.

Cold Call 359
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Anthropology & Sales: How to Cultivate the Human Side of Selling

Veloxy

For four straight years, Salesforce has found that over 75% of buyers want sellers to always act as a trusted advisor. How can a salesperson meet all of these standards while also enjoying what they do? And how exactly should you apply it to everyday selling activities? Let me show you how.

Sell 246
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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. This hardware device with a QWERTY keyboard and intuitive editing functions completely changed how I approached writing longer pieces. In the 1970s, I wrote using typewriters as a reporter and editor.

Angle 104
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How to Make Your First Impression Impressive

Iannarino

How you handle that first meeting portends which category you’ll find yourself in. The Gist: You never get a second chance to make a first impression. Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client.

Clients 340
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How to Become Your Client’s Competitive Advantage

Iannarino

How would your sales pitch change if you focused exclusively on your client’s results? You create a competitive advantage for your client when you explain what has changed, how, and why. An advisor provides the advice that allows you to avoid harm, instead of just cleaning up after the damage has been done.

Contact 229
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Prioritize Digital or Customer Experience? Say “Yes” to Both

Salesforce

WEG] took a practical approach to experience development – one that prioritized changes that delivered immediate value and time savings for clients and the advisors who serve them. [WEG] And there’s an easy – and secure – way to do everything from change addresses across accounts to make an appointment with an advisor.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

This leads to higher levels of trust and rapport, and ultimately more closed deals. This leads to higher levels of trust and rapport, and ultimately more closed deals. Here are the five most popular open ended sales questions we use at Veloxy: How’ve you been? It’s true. What are open ended sales questions?