Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
How exactly does getting a cold email create the desire to speak to the person who sent it? The Gist: Salespeople are being taught to fear cold calling by people who should know better. Much of the advice they offer validates and even spreads a fear of sales interactions. He argued (and I agree) that the phone should start your sequence.
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