Veloxy

JUNE 17, 2021

Unfortunately, there isn’t really a method to calculate how resourceful we are with our time. Since time is literally money when it comes to business, sales leaders have devised a way to instill dollar value on a day’s work. This intriguing value is what we refer to as sales velocity. What is Sales Velocity?

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Veloxy

JUNE 22, 2023

In the world of sales, the power of an effective message cannot be underestimated. For instance, the presence of a sound sales enablement strategy has been found to improve sales messaging by 31% ! So how do YOU create a sales messaging strategy that resonates with your target audience and drives results?

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Martech

JANUARY 29, 2024

After that, how you can improve prompts to get even better answers from me. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 91

Objectives and Key Results Lead generation Growth Campaign 91

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. to get those traffic numbers up! OK, celebration time is over.

Real Estate 131

Real Estate UX Drivers/motivators Education 131

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. How does this fit into your overall SEO strategy and SEO planning ? Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Process 114

Process Objectives and Key Results Angle Follow-up 114

Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it? Essential metrics for measuring ROI include sales, marketing and customer service performance indicators.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

ClickFunnels

JANUARY 30, 2022

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Take into consideration how podcasts serve to…. Persuade – If you’re using your podcast to market your business or lead users into your sales funnel , consider how podcasts can be used as powerful tools for persuasion.

Entertainment 234

Entertainment Represent Click Through Rate Education 234

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand.

A/B testing 111

A/B testing Tradeshows Finance Cross-sell 111

ClickFunnels

NOVEMBER 24, 2022

Before we dive into the strategies, it’s important to first understand what digital marketing is and how it works. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results. How can you help them?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ClickFunnels

DECEMBER 20, 2022

Repeat customers have been measured to spend an average of 67% more than new customers. Repeat customers have been measured to spend an average of 67% more than new customers. If you’ve already got a customer base, it’s worth asking how you can maximize the value of those customers. Acquisition is about getting new customers.

Customers 148

Customers Real Estate Education Service 148

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Iannarino

JULY 7, 2021

The Gist: The legacy approaches to sales are inadequate for today’s environment. Your prospective clients measure you by how much value you create for them in a number of areas. To make a point about where we are today in B2B sales , let’s try a thought experiment. How Will You Open the Call?

Sell 334

Sell Cold Call Contact Clients 334

Search Engine Land

JANUARY 30, 2024

But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. You might know the nuances of your site and sales funnel, but your users do not. Optimize for conversions You have traffic, and it’s time to make sales.

A/B testing 112

A/B testing UX Intrinsic Trust 112

Search Engine Land

APRIL 1, 2024

Brands can learn from content creators by observing the topics they choose, the questions they answer and how they engage with their audience. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

Campaign 98

Campaign Strategize Launch Promote 98

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

Education 96

Education Sales Price Presentation 96

Martech

DECEMBER 18, 2023

This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. This way, you can understand how the CDP integrates into your existing systems and learn to harness its full potential progressively. How can you use the ‘crawl, walk, run’ approach?

Objectives and Key Results 88

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 88

Force Management

JULY 26, 2021

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Sales Kickoffs are meant to get the sales team motivated towards a common goal for the upcoming year. What are your specific objectives for the year?

Launch 144

Launch Drivers/motivators Sales Price 144

Highspot

JANUARY 4, 2024

From the data-rich ‘2023 Sales Enablement Analytics Report’ to actionable advice like ‘5 Tips to Go Beyond What Good Looks Like With Enablement,’ this curated selection covers a range of essential topics crucial for success in sales.

Sales 52

Sales Strategize Growth Product 52

Search Engine Land

DECEMBER 18, 2023

This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. This way, you can understand how the CDP integrates into your existing systems and learn to harness its full potential progressively. How can you use the ‘crawl, walk, run’ approach?

Objectives and Key Results 81

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 81

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. What’s the key to B2B marketing success? Influencers. It makes sense.

B2B 119

B2B Drivers/motivators Campaign B2C 119

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

ConversionXL

OCTOBER 16, 2022

The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? Image source ). Image source ).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Discounts Similarly, discounts continue to drive sales for merchants, especially around the holiday window.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Search Engine Land

SEPTEMBER 1, 2023

Volume tells you how often people search for specific keywords. Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business. You want to uncover those hidden gems with a high search volume that align with your products, services, or industry.

Objectives and Key Results 133

Objectives and Key Results UX Niche Engineering 133

Highspot

DECEMBER 12, 2023

The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. In doing so, you can convey how investing in enablement helps leaders realize their business goals.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Martech

SEPTEMBER 16, 2022

How important is personalization in content marketing? How effective is content marketing? How content marketing can help marketers succeed. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). In this post, we’ll cover: What is content marketing?

E-commerce 128

E-commerce Cross-sell Drivers/motivators Prospecting 128

Search Engine Land

JUNE 22, 2023

Here’s how to achieve these with great location-specific SEO content. How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships? How many of them are trustworthy? Write for the audience you want to sell to.

Real Estate 98

Real Estate Trust Clients Referrals 98

Partners in Excellence

NOVEMBER 28, 2022

Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!

CRM 103

CRM Pipeline Process Product 103

Heinz Marketing

JUNE 16, 2022

Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. How do we define Growth here at Heinz Marketing? Growth for us is a combined effort of Sales and Marketing. This includes net new sales coming in from marketing, sales, partners, etc.

Growth 109

Growth Pipeline Clients Campaign 109

Sales Hacker

MARCH 1, 2024

How do you make it work for you? Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 71

GTM Launch B2B Growth 71

Search Engine Land

MARCH 20, 2023

Nurturing content strategy goals While you can and should drive profitable action with your content marketing, consider how you’ll build up to that point. They are also less straightforward to measure than some of the larger content marketing goals, like growing traffic. Because, without goals, content is just content.

Education 100

Education Trust Engineering Up-sell 100

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy?

Niche 125

Niche Negotiate Legal Contract 125

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Objectives and Key Results 118

Objectives and Key Results Cold Call Sales Follow-up 118

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. It is an important part of your GA4 property as you will determine how you collect your data. That needs to be done in additional sections.

GTM 139

GTM Campaign Follow-up Start-ups 139