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How You Should Switch Your Pitch

Iannarino

Switching your pitch from “why us” to the conversations necessary for better results improves your approach and your odds of winning. Switch it away from a desperate attempt to borrow credibility from your company or your solution, and switch it to an expert perspective that helps your client make better decisions and reach better results.

Pitch 286
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What It Means When You Trash Your Competition

Iannarino

How Mature Business People Think. The first reason that message would fail to gain a meeting is that mature businesspeople understand that their partners will have some challenges producing the results they need. The Gist: There is never a reason to trash your competition. His email began by asking me (i.e., You need help now.

Cold Call 292
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How You Are Enabling Sales Prevention

Iannarino

There is nothing more important to your results than effectiveness. There are certain strategies, tactics, and practices that prevent sales instead of producing them. Without knowing you or how many emails you received, I would be willing to bet that the answer is zero. Master Cold Calling with this FREE eBook.

Cold Call 258
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Worried AI Will Take Your Job? These 4 Things Will Make You More Valuable

Salesforce

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. tips on how to write better AI prompts.

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Does Google’s helpful content update penalize AI content?

Search Engine Land

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! Do search engines favor human-written content? What is AI-generated content?

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AI-powered content management: How to make your workflows more efficient

Search Engine Land

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Here’s how I used ChatGPT to generate keywords with specific user intent: AI algorithms can also analyze content performance data to identify trends, patterns and opportunities for optimization.

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Teachers figured out how to use large language models to teach complex topics to students. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. in PPC Naturally, PPC experts wondered how we could harness ChatGPT’s talents. For PPC marketers, ChatGPT also unlocked game-changing potential.