Hubspot

OCTOBER 19, 2011

At a superficial level, this makes sense. No need for other marketing tactics -- content has you covered! No need for other marketing tactics -- content has you covered! But that's just not how it works. 4 Reasons Marketing Isn't Just About Content. Without other channels, content would fall short.

Lead generation 56

Lead generation Engineering Contact Campaign 56

Hubspot

MARCH 23, 2012

And you know how we feel about data. Analyzing how your landing pages are performing can provide you with some great insights about the strengths and weaknesses of your lead generation efforts. Interested in how your landing page analytics can help you make better marketing decisions? Number of Customers.

A/B testing 65

A/B testing Lead generation Promote Conversion 65

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

MAY 27, 2022

Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. This value-based model bringing all the right customers to their yard is called demand generation. an ebook); Then you blast them with sales messaging (e.g.,

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. What is growth hacking? Let it run.

Growth 96

Growth Objectives and Key Results A/B testing Campaign 96

ConversionXL

SEPTEMBER 5, 2019

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).

X-functional 115

X-functional Represent Follow-up User Experience 115

Lead Fuze

OCTOBER 1, 2021

It may be a challenging procedure if a salesman is unsure of what to anticipate or how to conduct the sale efficiently. Assume you’re scheduled for a job interview. You are aware of who is on the panel. You are aware of who is on the panel. Historically, prospecting refers to the hunt for resources such as gold.

Technique 95

Technique Prospecting Cold Call Sales 95

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Questioning what we can achieve and how far we can stretch is a tactic to evaluate our choices. Women in sales often have a polarizing experience. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

MARCH 7, 2017

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

NOVEMBER 21, 2018

Map a value matrix and messaging strategy to each persona. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. Identify the buying center and personas. Understand your buyer’s journey. Pick a sales strategy. Generate interest.

Go To Market 93

Go To Market Process GTM Education 93

Hubspot

SEPTEMBER 17, 2018

What has changed is how important video has become on every platform and channel. Why is this important? Well, if you aren’t creating video, you’re likely falling behind. Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. But, don’t fret.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MARCH 2, 2016

Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. 1) Personas. 1) Personas.

Campaign 52

Campaign Objectives and Key Results Contact Lead generation 52

SaaStr

MARCH 1, 2019

In Today’s Episode We Discuss: * How Tom made his way from creating software with his father in Brazil to being GP and forefront figure in the SaaS investment community as a GP at Redpoint today? How does this differ when comparing enterprise to SMB? How does Tom think about calculating churn when it comes to multi-year contracts?

Contract 45

Contract Price Commission Conversion 45

Hubspot

SEPTEMBER 1, 2016

Today, that means that you need to meet them where they are already spending time: on the internet. Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world. Blog posts. People spend twice as much time online as they used to 12 years ago. Your website.

B2C 78

B2C Lead generation Promote B2B 78

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. It's one of those books that you have to read if you work in sales or technology. A high-level perspective. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JANUARY 3, 2020

In Today’s Episode We Discuss: * How Tom made his way from creating software with his father in Brazil to being GP and forefront figure in the SaaS investment community as a GP at Redpoint today. How does this differ when comparing enterprise to SMB? How does Tom think about calculating churn when it comes to multi-year contracts?

Contract 10

Contract Price Commission Conversion 10

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand. They know that the vendor’s blog isn’t objective.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

MAY 22, 2018

But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. How to Make a Business Plan.

Legal 101

Legal Finance Government Up-sell 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. 99 Marketing Terms to Improve Your Marketing Vocabulary. Learn how to run A/B tests here.). 1) A/B Testing.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I hope this gives you some new reading material to enjoy with your morning coffee. 4) Bluleadz. 1) Adhere Creative. 2) B2B Inbound.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I hope this gives you some new reading material to enjoy with your morning coffee. 4) Bluleadz. 1) Adhere Creative. 2) B2B Inbound.

B2C 78

B2C B2B A/B testing Education 78

SBI

NOVEMBER 7, 2019

The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

AUGUST 7, 2018

Where is the first place you go for expert advice or an answer to a burning question? When you enter a question into the search bar, those links that appear in your search results are content. Whether you know it or not, you consume content on a daily basis. It’s hard to avoid, but why would you want to?

Objectives and Key Results 101

Objectives and Key Results Promote Entertainment Engineering 101

SaaStr

OCTOBER 25, 2019

276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything. In Today’s Episode We Discuss: * How Liat made her way into the world of SaaS and came to be VP of Customer Engagement at one of Silicon Valley’s hottest startups in Airtable. Product roadmap?

E-commerce 43

E-commerce Start-ups Product Price 43

Hubspot

OCTOBER 18, 2011

Hope you enjoy it. Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions.

Follow-up 62

Follow-up Real Estate Up-sell Promote 62