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3 keys for email marketing in 2024: AI, change, learn

Martech

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year.

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How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace.

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Let’s talk about E-E-A-T: Debunking misconceptions

Search Engine Land

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T?

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How to Get Your Content Discovered: 7 Marketing & Promotion Tactics

Sales Pop!

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! Don’t worry because the majority of writers have been there. Keywords are words & phrases people write in Google’s input bar to find queries they have in their mind.

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How To Create An Elevator Pitch That Works (With Examples)

ClickFunnels

How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible. This isn’t the time for a monologue. High-Impact.

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What is content readability and how to make your content easier to read

Search Engine Land

So, how do you create content your audience will read (and not just skim)? On the other hand, content that’s hard to read is hard to understand, hard to skim, and unclear. Unreadable content fails to do all of this – your reader can’t learn anything from it because the words and sentences themselves fail to make sense.

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How to prevent AI from taking your content

Search Engine Land

Why do we care about AI taking our content? I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. Let’s define our terms.

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