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3 key trends impacting search marketing today

Search Engine Land

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. CPRA applies to businesses that collect personal information about California consumers, regardless of the company’s location. This iOS update changed the landscape of digital advertising.

Campaign 105
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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. But at the same time, ecommerce giant Amazon is growing its ad network. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 101
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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Privacy laws in Europe and in some U.S. Why we care. Quote of the day.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6 networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Privacy compliance and data ownership. Third-party software integration. tools and platforms.

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Top 9 immersive marketing events of 2023

Martech

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Some of them good, some not so much. Sweepstakes are prize giveaways where the winners are chosen by luck.