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How to conduct audience research for paid search

Search Engine Land

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Business email address Sign me up! Processing.

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products. Sign up now Thanks, you’re subscribed! For example, if a customer signed up late in the month, the bill may only be for 15 days of that first month.

Finance 104
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

The rep for the SaaS product sees that a major airline has signed up and is using their software. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Sign up now Thanks, you’re subscribed! Fantastic that’s an essential first step.

Product 86
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4 tips for navigating sensitive customer data

Martech

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customers 141
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

However, most companies are up against established rivals who compete on price. Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Sign up now Thanks, you’re subscribed!

Price 52
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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Sign up now Thanks, you’re subscribed!

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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Brush up on data privacy laws in the U.S. Get articles about marketing selected just for you, in your inbox Sign up now 2. Are you current and compliant?

Legal 96