Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period.

Customers 113

Customers Commission Customer Relationship Management Retail 113

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Customer Lifetime Value (CLTV): Assess the potential revenue generated by both new customers and loyal customers over their lifetime.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 118

Customers A/B testing Click Through Rate Campaign 118

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Real-world customer journeys don’t follow a straight line.

Campaign 83

Campaign Angle CRM Strategize 83

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. This approach helps small teams run effective, scalable campaigns without overwhelming their resources.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change.

Campaign 117

Campaign Appointment Government Legal 117

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles.

Launch 118

Launch Pitch Represent B2B 118

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. The reality is that we’re throwing money at screens while our customers are walking through doors. The result?

Retail 124

Retail Campaign Technology Technology 124

Salesforce

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Why secure AI workflows for business matters AI represents advanced technology that empowers machines to mimic human-like behaviors, such as learning and problem-solving processes.

Trust 92

Trust Customers Campaign Represent 92

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness.

B2B 119

B2B Target audience/market Campaign Technology 119

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. What’s important are the signals from customers when they engage with emails and what actions they take as a result.

Campaign 124

Campaign Start-ups Follow-up Customers 124

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. These insights enable you to create highly targeted marketing campaigns that resonate with your audience.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 131

Strategize User Experience High impact Construction 131

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It aims to reduce the time and resources needed for campaigns while improving results.

Government 117

Government Campaign Networking Technology 117

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 122

Retail Networking Transportation Hospitality 122

Martech

DECEMBER 9, 2024

These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions.

Strategize 124

Strategize Campaign Technology Technology 124

Martech

NOVEMBER 13, 2024

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 117

Technology Technology Strategize Niche 117

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

X-functional 117

X-functional Launch Trust Technology 117

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024 Time: 10 a.m.

Technology 116

Technology Technology Campaign Product 116

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization.

E-commerce 122

E-commerce Healthcare Campaign Technology 122

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. Brand safety and suitability are just as important, especially on social media.

Campaign 129

Campaign Conversion Strategize Trust 129

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 114

Retail Launch Manufacturing Campaign 114

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. And if the campaign is evergreen, there must be oversight as well.

Territory 118

Territory Transportation Electricity Government 118

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Across the customer journey. New metrics. Cross-channel attribution.

Retail 114

Retail Campaign Sales Represent 114

Martech

OCTOBER 24, 2024

SMS campaigns can yield big results for marketers , but there’s a catch: High hurdles around deliverability. It’s bad when customers think you are intrusive. Understanding these steps in deliverability will help your SMS campaign connect with the right audience. You need to get your brand and campaigns approved.

Legal 129

Legal Campaign Promote Contact 129

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Which processes should we automate to scale up localized campaigns profitably?

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 120

Sports Gambling Entertainment Hospitality 120

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. It is about managing access to each tool and ensuring the proper use of customer data. Also, how to determine which teams can access customer data, such as personally identifiable information (PII). What is martech tools management?

Consult 115

Consult Technology Technology Campaign 115

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122