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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Successful campaigns. E-commerce sales see no sign of slowing for Holidays 2022.

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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How to control Performance Max campaigns

Martech

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

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The Right Price – The Secrets To Pricing

The 5% Institute

Setting the right price for your products or services is a crucial aspect of any business strategy. Finding the balance between attracting customers and maximizing profits can be challenging, but with a strategic approach, you can unlock the secrets to pricing effectively. Research their offerings, positioning, and pricing models.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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Cameron’s App of the Week: Plai

Heinz Marketing

The digital marketing industry is booming, and with that comes new companies testing the waters with their e-commerce websites. To gain traction, you must develop social media profiles, plan consistent posts, use appropriate keywords, and run campaign ads. This is where Plai comes into play. How It Works.