Campaign Electricity Service 
Salesforce
SEPTEMBER 25, 2023
We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. They’re more likely to use AI in product and service development, risk modeling, performance management, and more. Each business function “spoke” (marketing, sales, service, etc.) They invest more and use AI more broadly.
Hubspot
DECEMBER 17, 2012
But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
OCTOBER 1, 2024
Should we consistently invest in PR or SEO instead of short-term campaigns? With “lectric,” Ahrefs returned a lot of mentions for “electric,” which was not a relevant brand mention. The greater societal trends can have a big impact on demand for certain products or services.
Hubspot
DECEMBER 25, 2012
When all sorts of companies across every industry try to find a tie-in -- any tie-in -- between their product or service and a holiday theme. After all, who cares if someone like Old Navy comes up with a cool holiday campaign? But we've already covered the companies that conceived awesome holiday campaigns. Ah, the internet.)
Hubspot
JUNE 18, 2012
There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Think about it.
ConversionXL
JUNE 2, 2022
Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.
Martech
DECEMBER 1, 2023
You don’t buy an electric screwdriver to drive nails, do you? While unifying them can be tough, start small with specific landing pages for each of your services, retargeting ads and tailored social media advertising campaigns. Boosting sales team productivity Focus on two things: people and processes. In your inbox.
Expert insights. Personalized for you.
133 
Let's personalize your content