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Microsoft ad platforms end support of Twitter tomorrow

Martech

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft.

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5 tips for effective PPC bidding on a budget

Search Engine Land

You can choose from many different campaign types and bidding options, and there’s numerous Google platforms you can advertise on. When your budget limits you, it’s paramount that you figure out what your primary objective is and create campaigns that help you achieve that goal Are you looking to build more awareness for your brand?

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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This day in search marketing history: February 10

Search Engine Land

Florida court: Google permitted to delist sites regarded as spam under First Amendment 2017: Google was sued under various federal and Florida state statutes, basically for unfair competition. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot

In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. The company referred to the campaign as a "global, social experiment," in which Airbnb asked the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag.

Territory 101
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This day in search marketing history: February 23

Search Engine Land

Google Updates AdWords API Terms To Comply With FTC Antitrust Settlement 2013: Google didn’t permit automated, batch copying of AdWords campaign data for export to another ad network in the past. Yahoo Searchlight Awards Last Night 2007: Top campaigns contained elements of traditional media, online display advertising and search.

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How to Implement Effective Account-Based Marketing Strategies with Auseh Britt

Sales Hacker

Comparing ABM and legacy B2B marketing campaigns [17:23]. I went to work for the Florida Department of Transportation. What are the keys to driving successful ABM campaigns? Comparing ABM and legacy B2B marketing campaigns [17:23]. Show Agenda and Timestamps. About Auseh Britt [4:15]. Paying it forward [26:01].