Martech

DECEMBER 3, 2024

When Hopping was at Gartner, just a few years ago, the simple way to grow pipeline was to crank up paid search. Cross-channel campaigns and CTV “We’re using all channels and we’re encouraging our customers to do the same,” Hopping said. You were going where the followers go.” ” B2B is different.

B2B 122

B2B GTM Pipeline B2C 122

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. New Yorkers have a lot of pride for their city and value companies sharing that passion.

Campaign 101

Campaign Education Retail Technique 101

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. For example: in New York one must bond prizes valued above $5000. 110 000+ Twitter followers.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Hubspot

FEBRUARY 27, 2020

This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. Google has recently shown an increasing interest in expanding YouTube's offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions.

Campaign 98

Campaign Start-ups Conversion Entertainment 98

Salesforce

JANUARY 9, 2025

However, each decision often adds up to the difference between landing a deal or not. Organizations that turn to analytics , such as new leads in the pipeline and lifetime customer value, can gain greater insight into sales performance and customer behavior. Sign up now Thanks, you’re subscribed!

Closing 98

Closing Represent Territory Lead generation 98

Sales Hacker

MARCH 30, 2025

But one unassuming topic that kept coming up? Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Use a multi-touch approach by following up cold calls with personalized emails. Cold calling. Tips for sales reps 1.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Hubspot

SEPTEMBER 13, 2018

asks Siva Vaidhyanathan in a New York Times op-ed, noting the statistics from Facebook's own transparency report. The answer is that such pages are going up faster than Facebook can swat them down.". "How can 1.3 billion accounts account for only 3 percent to 4 percent of 2.2 billion users?" s CEO Larry Page. Source: Facebook.

Follow-up 71

Follow-up Launch Campaign Service 71

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Hacker

MAY 30, 2025

Bi-weekly : Funnel metrics and campaign audits. Campaigns launch with GTM baked in. AI doesnt replace alignment, but it speeds up clarity. She works every lead, 24/7following up, booking meetings, and surfacing real buying signals, all without adding headcount. But only if you build time for it. An SDR lead. An AE lead.

GTM 104

GTM Cross-sell Pipeline Launch 104

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Generic campaigns won’t cut it anymore. Previous campaign history (e.g., attended a webinar on said topic).

B2B 134

B2B Cross-sell Campaign CRM 134

Hubspot

FEBRUARY 13, 2013

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Here's how it works. Pretty impressive.

Campaign 78

Campaign Transportation Drivers/motivators Promote 78

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. 1) Set Up Proper Tracking.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Martech

JANUARY 11, 2024

In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging. B2B email campaigns Email campaigns aren’t just for consumer brands.

Profit margin 133

Profit margin B2B Campaign Retail 133

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Are you going after these yet?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MARCH 20, 2017

We'll start with some basics around where it came from and how it works, followed by an examination of how it's been carried out successfully. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. This campaign, unlike an ad, isn't as easy to ignore.

Campaign 101

Campaign Promote Follow-up Sports 101

Hubspot

JUNE 29, 2020

These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. Use this ad type, if you want to create highly stylized Ads for your campaign. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

APRIL 24, 2015

Remi's work in getting Sparks' music right was the baseline from which she could start developing her new brand. From there, it's been up to Richards and his team at Sony to draw up the marketing plans. Leakers partnership was a big success for Sparks, but there's a lot more work to be done to get buy-in from this new audience.

Campaign 78

Campaign Follow-up Entertainment Gaming 78

Hubspot

MARCH 30, 2015

Yup, that''s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick''s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

Martech

JANUARY 26, 2024

As a result, Salesforce upped its investment in social media marketers and technology. In the early phase, a prospect might notice, for instance, that a company has prominent buildings or towers in big cities like New York, Chicago and San Francisco. It can also provide insights into campaign performance.

B2B 131

B2B B2C Service Campaign 131

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. If you’ve been following AI news, you know that major drama has unfolded at OpenAI. Create visual concepts for campaign imagery. OpenAI: One and done?

Campaign 111

Campaign Construction Launch Education 111

Martech

MAY 2, 2024

Rockefeller — ‘Don’t be afraid to give up the good to go for the great.’” The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens.

Sports 114

Sports Networking Technology Technology 114

Martech

OCTOBER 12, 2022

A campaign goes out with broken links or images, the wrong offer or an expired code. What’s more important is following up that error with the right message. Uses your brand’s email template, up-to-date branding elements and a copy style that matches your brand voice and character. Don’t be too smug.

E-commerce 126

E-commerce Objectives and Key Results Campaign Launch 126

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement.

Gaming 98

Gaming Sports B2B Campaign 98

Search Engine Land

SEPTEMBER 29, 2023

Without it, a campaign may not receive crucial insights to adjust its central strategy. Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. The key to local SEO data is in its name – it’s local.

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Search Engine Land

DECEMBER 7, 2023

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. You must apply for certification to be eligible to promote these ads. Why we care. Certification.

Gambling 83

Gambling Gaming Sports Campaign 83

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Hubspot

APRIL 26, 2017

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 5) The New York Times. 4) Netto.

Construction 78

Construction Territory Campaign Promote 78

Hubspot

JANUARY 30, 2017

The inclusive tone seems like an attempt to make up for the company's ill-received Australia Day ad, which was one of Australia's most complained about ads of 2016 for its perceived lack of sensitivity to Indigenous people and vegetarians. 9) New York Lottery. 2) Film Academy of Baden-Württemberg (Spec Ad for Adidas).

Entertainment 78

Entertainment Gaming Retail Campaign 78

Hubspot

NOVEMBER 9, 2020

Consider following suite with your own re-imagined version of Black Friday. Electronics typically have the best deals on Black Friday, followed by home goods and home appliances. Online holiday spend will surpass $189B in 2020 — up 33% YoY. 21 Black Friday Statistics for Marketers. Source: BlackFriday.com ). Source: Adobe ).

Retail 101

Retail Follow-up Promote Price 101

Hubspot

NOVEMBER 11, 2011

Fox News Special Report. We all saw the huge role of social media in President Obama's campaign and election in 2008, and it looks like the GOP is following suit by experimenting with the Google+ business page Hangout feature. The New York Times.

Legal 78

Legal Networking Follow-up Launch 78

ConversionXL

JANUARY 18, 2022

Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. In a New York Times study, a research group looked at the psychology of sharing. They know there are affiliate links. Around 77.5%

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Hubspot

MAY 22, 2017

We have more reach and a larger new follower group there, so it leads to more conversions. million or 2 million followers, it’s going to be our number one priority.". Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. Until we get to 1.5

B2C 101

B2C Follow-up Retail Drivers/motivators 101

Hubspot

MARCH 27, 2017

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? We're rounding up the best of March below. The folks at (real-life) ad agency David Miami ran the exact designs from the show for the 2017 campaign, with approval and input from Mad Men's original creator, Matthew Weiner.

E-commerce 78

E-commerce Campaign Pitch Promote 78

Hubspot

FEBRUARY 26, 2020

Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record". Supporting Idaho for their love of Almond Joys or disagreeing with Marylanders for their affinity for Nerds proved to be a festive way to ring in the new season. The major draw?

Territory 100

Territory Drivers/motivators Finance Networking 100

Hubspot

SEPTEMBER 7, 2020

The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. When a user goes live, Instagram notifies their followers and highlights their profile picture in the Stories section, making it appear first in line on their followers’ feeds. How 6 Brands Use Instagram Live.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Buying links? What was Google thinking? This was just the beginning of the story.

E-commerce 104

E-commerce Gambling Engineering Campaign 104