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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 119
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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. As a result, Atlanta is focusing on smart transportation solutions, including the addition of sensors on roads to detect traffic patterns.

Territory 116
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Mastering AI and marketing: A beginner’s guide

Search Engine Land

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. For example, use AI tools to: Personalize email marketing campaigns. Tools like Copy.ai

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.

Campaign 101
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5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Hubspot

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Pretty impressive stuff.

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How to Make an Ad: A 10-Step Guide

Hubspot

Market research is an essential part of campaign promotion. You may come to the realization that using multiple ad platforms and methods would be the right move for your campaign – such as social media and search engine ads. Here's where you'll want to think about the broad purpose of your campaign to inspire your ad.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. But I can tell you that I coordinated and launched Inbound Sales Day , a full-day virtual event with over 10 hours of video that garnered over 15,000 registrations globally. Digital Sales Engine , hosted by Sales For Life. That’s fair.