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Create campaign impact by reaching the Workday Consumer

Martech

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

Campaign 104
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5 email marketing tech essentials for 2025 success

Martech

BIMI offers a stamp of approval from authentication protocols like DKIM, SPF and DMARC so that your customers learn to trust your brand and most importantly your email campaigns. Customers can do almost anything within your email campaigns, from booking a call with a sales rep to filling out surveys. Processing.

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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Technical production resources.

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.

Campaign 101
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5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Hubspot

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Except the margins are way better for Uber.

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 Best Lead Generation Tools To Grow Your Business in 2021

Sales Pop!

Personal meetings; Cold calls ; Presentations, exhibitions, professional conferences; Outdoor/indoor advertising (billboards, transport/elevator advertising, etc.); SEO promotion; Targeted advertising; Contextual advertising; Q&A services; Guest posting; Email marketing campaigns; Advertising in geo services, etc.

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How Under Armour’s Curry Brand shoes are taking off in the metaverse

Martech

The promotion worked even better because Curry’s team, the Golden State Warriors, went all the way in the playoffs and won the championship, giving the campaign maximum leverage. They were priced at $333 and sold out in minutes. Read next: Gap partners with DOGAMI to release pet-themed NFTs. Image: Under Armour. Image: Under Armour.