ClickFunnels

JUNE 5, 2025

This flexibility is especially important if you’re launching a new campaign on a tight schedule. That real-time feedback is invaluable, especially when getting a campaign live quickly. It helps you stay focused on what matters most: the message, the user experience, and (ultimately) the conversion.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

A/B testing 114

A/B testing UX CRM Strategize 114

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Shared goals between sales, product and marketing could be the catalyst of success. That’s not always easy.

Pipeline 113

Pipeline B2B Cross-sell Education 113

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

ConversionXL

APRIL 28, 2021

Our account registrations went up by 53%, meaning our users were investing further in our site, increasing their chances of returning. Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? We launched our second campaign a week later, and the story got worse.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Processing.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups ( SKAGs ) and single-product ad groups ( SPAGs ). While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). The Quota-Campaign approach.

Campaign 131

Campaign Quota Promote Prospecting 131

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. Keep an eye on content You won’t get very far with personalization if you don’t have a large inventory of content or products.

A/B testing 121

A/B testing Engineering Campaign Start-ups 121

Martech

JULY 10, 2024

Companies shouldn’t call their product a CDP if it doesn’t fit the requirements. Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. Do you need a way to automate marketing campaigns based on user behavior?

Closing 73

Closing Customer Relationship Management Relationship Management Technology 73

Martech

OCTOBER 9, 2024

Status : Public Beta Applicable HubSpot Hubs : Content Hub Applicable HubSpot Tiers : Pro, Enterprise Easily repurpose video content with Video Remixing What’s new : The new Video Remixing feature in Content Remix allows users to convert long-form videos into short, engaging clips using an AI-powered video creator and transcript-based editor.

Product 122

Product Real Estate CRM Pipeline 122

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Get the daily newsletter search marketers rely on.

Product 121

Product Retail Entertainment User Experience 121

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. The right platform will help teach your audience while subtly directing them toward your product or service. Your audience will not enjoy learning if that is the case.

Lead generation 130

Lead generation Process Education A/B testing 130

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish. AI-powered A/B testing for landing pages.

A/B testing 101

A/B testing Campaign Contact Service 101

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. Take Coca-Cola, for example.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Martech

FEBRUARY 24, 2025

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Sales Pop!

APRIL 7, 2023

Today, aside from physical products, you can sell your story and creativity through online platforms like Audible. Once you’re on Audible, marketing your products should be your next task. Doing this will increase their engagement and satisfaction with your products. What Is Audible?

E-commerce 245

E-commerce Sales Referrals User Experience 245

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. Your Salesforce data quality will tank without users inputting updated and new data into the program. Users can’t be productive with a program that includes outdated or incomplete data.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Drivers/motivators 123

Drivers/motivators Strategize B2B Growth 123

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Use eye-catching visuals, clear messaging and strong call-to-actions (CTAs) to encourage users to take action.

Campaign 85

Campaign User Experience Launch Networking 85

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 million organic views generated for a single campaign and an 854% boost in blog traffic.

UX 120

UX Campaign Lead generation CRM 120

Martech

APRIL 14, 2025

This not only reduces costs but also accelerates the time to market for campaigns and initiatives. Enhance user experience A seamless, intuitive user interface and user experience can significantly differentiate a product.

User Experience 78

User Experience Technology Technology Clients 78

Martech

FEBRUARY 20, 2025

The model creates commercially safe, production-ready video content. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements. Warpvideo AI lets users create professional-quality videos using a browser-based interface.

Launch 92

Launch B2C Technology Technology 92

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. Textellent introduced a two-way integration with ActiveCampaign.

Launch 82

Launch A/B testing Campaign Angle 82

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. Educate a prospect.

Product 122

Product Prospecting Up-sell Start-ups 122

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Develop and test marketing campaigns aimed at customer acquisition and retention. Collaborate with product teams to enhance user experience and drive engagement.

GTM 114

GTM Engineering Customer Relationship Management Lead generation 114

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

NOVEMBER 26, 2024

This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns. This can include tasks such as sending personalized emails, recommending products, or adjusting ad targeting. Finally, use insights from your AI tools to fuel your campaigns and continuously improve them for better results.

Customers 105

Customers Referrals Campaign User Experience 105

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. What percentage of digital campaigns do you feel involve any level of UX thought and or testing? What would be a sure sign in analytics reports that a digital campaign has failed from a UX perspective?

UX 133

UX User Experience Campaign Service 133

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. AI can now analyze vast amounts of data and anticipate needs, suggest relevant products, content, or support.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Salesforce

JUNE 17, 2025

We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics.

Campaign 52

Campaign Promote Entertainment Sports 52

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 88

Product Sell Education Launch 88

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. It uses session details from the website to create new content according to predefined criteria and user instructions, to increase engagement and improve user experience.

Launch 105

Launch Angle Entertainment Sports 105