ClickFunnels

AUGUST 9, 2021

Before you can make a sale, you have to prospect. You have to identify your dream customer, find them, get their contact information, build trust, and explain the value of your product or service. Shoved into just a single word — “ prospecting ” — you might think that the concept is simple.

Conversion 246

Conversion Prospecting Cold Call Sales 246

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product.

Promote 264

Promote Product Customers Launch 264

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Create fun, helpful, not-pushy content Content is key for convincing B2B buyers, who go through an average of 13 content pieces before picking their partners. Show your human side.

B2B 92

B2B B2C Sales Trust 92

Search Engine Land

APRIL 25, 2024

In some situations, concentrating on a focused area and proving topical expertise can still be an effective strategy. Understanding when a narrow vs. broad approach aligns with your goals and audience is key. But sometimes, this focus on one phrase is more about perception than actual results. The same goes for “nursing home.”

Niche 118

Niche Clients Education Service 118

Veloxy

AUGUST 6, 2021

If you’re solely reliant on a canned elevator pitch and sheer luck to hit your quotas, you’re looking at a lot of hungry nights and empty accounts my friend. But knowing how difficult it is to convince prospects these days, it makes sense to use all the tools at your disposal to outdo the competition. Pattern Interrupt.

Technique 162

Technique Sales Prospecting Cold Call 162

Gong.io

JULY 5, 2022

While B2C unicorns like Netflix and Uber can take a product-led approach and drive sales using organic consumer hype, we B2B reps need to be a bit more strategic and methodical about the steps that lead from initial interest through to getting the dotted line signed. What is a B2B sales funnel? . Consideration. Evaluation.

B2B 133

B2B Pipeline Represent Sales 133

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” Experts outside of Google can’t help either. “I Reps can no longer help with some of the things they were able to help with in the past,” he said.

Service 113

Service Customers Represent Networking 113

Search Engine Land

MARCH 10, 2023

This reminds me of a famous quotation on optimism vs. pessimism attributed to Henry Ford: “Whether you think you can, or you think you can’t – you’re right.” When you don’t think you can make it you won’t even try or sabotage yourself while at it.

Real Estate 102

Real Estate Government Engineering User Experience 102

Hubspot

JANUARY 23, 2024

I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But how can you build trust effectively? What happens when you find one? Can you see if they follow up?

Customers 64

Customers Pitch Price Trust 64

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. There are strategies you can implement to convert that traffic into paying customers. Keep your layout consistent.

A/B testing 116

A/B testing UX Intrinsic Trust 116

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. What usually works : Placing that lead form above the fold on your landing page.

A/B testing 107

A/B testing CTR Conversion Campaign 107

SaaStr

FEBRUARY 9, 2024

While we use Zapier here at SaaStr and are super familiar with it, for those who don’t use the tool, it’s a workflow automation platform that connects your data sources and apps to help maximize the efficiency of your teams, tools, and processes without relying on a developer team. Product Maturity. Experimental vs. Scale.

Go To Market 104

Go To Market Growth GTM Product 104

Search Engine Land

FEBRUARY 1, 2024

Behavioral psychology reveals a lot about customer decision-making. Principles like the fresh start effect, fast vs. slow thinking, the speak-easy effect, and social proof can be applied to SEO to better understand and influence customer intent. Perhaps you want to work out regularly, read more, spend less – whatever it may be.

Drivers/motivators 110

Drivers/motivators Electricity Trust Start-ups 110

ClickFunnels

JANUARY 11, 2023

This is the first place your target market will go… And as the old adage goes, first impressions are lasting impressions. How, then, do you build a landing page that stands up to the challenge? One that compels people (specifically, your target market) to take action? Build Your Landing Pages With ClickFunnels!

Objectives and Key Results 130

Objectives and Key Results Up-sell Non-Profits Conversion 130

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. Customers trying to cancel services. Customers trying to cancel services. Customers seeking help or support.

Legal 107

Legal Contract Gambling Lead generation 107

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

GTM 118

GTM Market share Growth Technology 118

ClickFunnels

DECEMBER 20, 2022

The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Acquisition is about getting new customers. Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other….

Customers 148

Customers Real Estate Education Service 148

Martech

FEBRUARY 2, 2024

The allure of martech can be deceptive. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Are your martech investments truly paying off?

Objectives and Key Results 93

Objectives and Key Results Technology Technology Strategize 93

Veloxy

MARCH 24, 2022

Despite what you might be hearing in some trending podcast or reading in a bestselling book, cold calling is more alive and more profitable today than ever before. And you want to know something? You won’t be disappointed. Get your copy of Authentic Cold Calling here. Cold Calling is not dead! Top 6 Cold Calling Books.

Cold Call 214

Cold Call Technique Referrals Inside sales 214

ClickFunnels

AUGUST 16, 2021

According to Marketo, 96% of visitors who come to your website aren’t ready to buy (not yet, at least). They’re trying to learn about your brand and what you have to offer. They’re looking to see if your company is trustworthy… or if your products/services fit their needs. We’re going to show you how — in 9 steps.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls).

B2B 124

B2B Drivers/motivators Campaign B2C 124

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Why reward bad behavior, you may wonder?

Finance 126

Finance B2C Lead generation Up-sell 126

Search Engine Land

OCTOBER 30, 2023

We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. How, then, can you: Know what to write about?

Agriculture 98

Agriculture Angle Clients Appointment 98

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. ” “Recently, I posted a job on Upwork that pays a reward of $500 for anyone that can get us access and set up Instant Reserve TV ads for our account. .” But even they have had no response to this query.”

Engineering 138

Engineering Clients Networking Represent 138

Spiro Technologies

SEPTEMBER 1, 2022

There are, indeed, plenty of potential customers for whom these are the most important factors. But there’s one factor – likability – that not only gives you an edge against your competition, it can actually make up for a higher price and lack of perceived value. Here’s how: 1.

Prospecting 111

Prospecting Price Follow-up Closing 111

ClickFunnels

OCTOBER 22, 2021

Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. By baiting people with compelling offers and then upselling them once they’ve taken action, businesses can generate more leads and make more money.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

SaaStr

SEPTEMBER 27, 2023

Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy. If you missed that part of history, this practice turned into writing it on a physical napkin. Of course, the actual results have a bit more nuance.

Growth 80

Growth Start-ups Product Sales 80

ClickFunnels

JULY 20, 2022

The post 12 Tips To Master Your Squeeze Page Design appeared first on ClickFunnels. Trying to design your squeeze page? In this guide, we’re going to explain what a squeeze page is, where it fits into your sales funnel, and how to design one — plus 12 tips for making your squeeze page sing. Build Your Squeeze Page Now!

Conversion 130

Conversion Follow-up Contact Start-ups 130

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. Advertising can be a part of a marketing strategy, but it is just that, a part. The tools are just what you use to facilitate that engagement. Who are you talking to? Nothing compares to real human data, and it is available if you look for it.

Conversion 129

Conversion Entertainment Trust Customers 129

Search Engine Land

OCTOBER 13, 2023

We describe the results of our campaigns, just to be questioned about the “actual ROI”. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said. Executives do indeed doubt whether marketing departments are actually doing useful work.

Finance 114

Finance Objectives and Key Results Assembly Line Trust 114

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. To illustrate, we’ll break down seven great landing page examples to show you what works and why. Image source. Memberstack. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Spiro Technologies

NOVEMBER 17, 2022

A happy prospect is more likely to buy from you, and a happy customer is more likely to refer you to friends and family. But far too often, salespeople focus so much on convincing people to buy, that they forget they should also aim to make people happy. ” Heed this advice if you want to make prospects happy.

Prospecting 105

Prospecting Meeting Service Conversion 105

Partners in Excellence

MARCH 1, 2024

We identify them because they are hitting on our websites, downloading white papers and we reach out to them saying, “We have the best solutions in the world, can we talk… ?” Alternatively, they actually reach out, asking to talk. They ask us, “How can you help us think about this?

Manufacturing 77

Manufacturing GTM Represent CRM 77

SaaStr

SEPTEMBER 3, 2023

What Makes SaaS So Great If you’re here on SaaStr reading this, you don’t need to be told why SaaS is so great. For every dollar you spend this year, your customers buy $1.20 Compound that over four years, and your business doubles. Five engineers can write something for a million people to use.

Finance 90

Finance Growth Meeting Trust 90

Partners in Excellence

FEBRUARY 23, 2022

” It’s a series of questions we inflict on the customer. The thinking behind the discovery process is that once the customer gives us all those answers, we can then undertake a series of activities to position our solutions favorably, and to compete to win the deal. In reality discovery is for the customer, not us.

Pitch 89

Pitch Technique B2B Process 89

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. You’ll learn about the different strategies available and the impact they’ll have on the future of your product. Then we ship it to customers way before it’s ready.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

DECEMBER 8, 2023

Q: You’ve seen a lot of changes in the technology space in the course of your career? Q: How did you get from studying journalism into marketing management? He said, “You can’t leave. Tell us how much they’re paying you and we’ll see what we can do.”

Inside sales 79

Inside sales Government Technology Technology 79