Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Campaign 115

Campaign Launch Trust Technology 115

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. AI is incredibly good at gathering and analyzing huge volumes of customer data. And of course this allows you to improve areas such as customer experiences like never before.

Technology 128

Technology Technology CRM Finance 128

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Without crushing these barriers, your martech stack risks being limited in capability.

Strategize 116

Strategize Growth Technology Technology 116

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. This can then be plugged into your organization across marketing, sales, commerce and customer service.” “The Image: Capgemini.

Technology 122

Technology Technology Launch Trust 122

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

GTM 130

GTM Market share Growth Technology 130

Lead Fuze

OCTOBER 5, 2023

Picture this – your business harnessing powerful machine learning algorithms to personalize content, analyze customer data and transform interactions. Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. It’s not science fiction, but reality.

Real Estate 98

Real Estate Retail Technology Technology 98

Salesforce

JUNE 26, 2023

In today’s fast-changing business world, AI has the potential to transform industries and unlock unprecedented opportunities. They question whether it will replace human capabilities or add complexity without delivering tangible benefits. Imagine the possibilities of a strategic AI adoption.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Salesforce

FEBRUARY 14, 2024

Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams. Trust is critical to the success of any business initiative.

Trust 105

Trust Technology Technology Strategic planning 105

Salesforce

NOVEMBER 13, 2023

Game-changing innovations in AI are transforming the way we build apps, enabling us to create experiences that were previously unimaginable. This could be the most transformative shift yet in application development. They augment the native capabilities of an LLM.

Customer Relationship Management 130

Customer Relationship Management Trust Relationship Management Presentation 130

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 97

CRM Customer Relationship Management Technique Technology 97

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Search Engine Land

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. But viewership numbers aren’t the only draw.

User Experience 114

User Experience Manufacturing Sports Engineering 114

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. The consumer moves faster than the brand.

Customers 98

Customers Strategize Technology Technology 98

Salesforce

FEBRUARY 21, 2023

It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream. What is generative AI, and how can it help SMBs?

Sell 98

Sell Technology Technology Pipeline 98

Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. Putting data at the heart of customer engagement. Choosing the right optimization strategy.

A/B testing 121

A/B testing E-commerce Retail UX 121

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. But viewership numbers aren’t the only draw.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Sales Pop!

OCTOBER 20, 2022

In the last decade, there have been considerable advancements in business technology. Moreover, both small and large businesses recognize the role of technology in helping them achieve their goals. Many business technologies have emerged in recent years, but few are as progressive and disruptive as artificial intelligence (AI).

Finance 98

Finance Technology Technology Drivers/motivators 98

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. Misalignment with business goals. This isn’t just a “check-in now and then” thing. Inefficient processes.

Strategize 119

Strategize Technology Technology Retail 119

Martech

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 122

Strategize Campaign Technology Technology 122

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. million per year on custom integration efforts. All of this with security and powerful generative AI capabilities built right in.

Launch 126

Launch Government Trust CRM 126

Salesforce

SEPTEMBER 25, 2023

Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They use AI more broadly, implementing AI in at least four business functions. Helping your teams focus on high-value tasks and build stronger customer relationships.

Electricity 133

Electricity Appointment Sports CRM 133

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly. That’s changing rapidly.

Government 120

Government CRM Campaign Launch 120

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Technology 108

Technology Technology Government Legal 108

Search Engine Land

OCTOBER 6, 2022

With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Gaming 91

Gaming User Experience Engineering Technology 91

Martech

NOVEMBER 23, 2021

Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. The marriage of a global presence with specific digital capabilities makes sense. Why we care.

Engineering 110

Engineering Presentation Clients Service 110

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Financial services CRMs are changing and so are the needs of customers. 78% of customers use multiple channels to start and complete a transaction. Get the report 2.

CRM 102

CRM Service Retail User Experience 102

APACSMA

MARCH 8, 2024

Introduction Sales leaders understand that segmented commercial operations pose a barrier to delivering an exceptional customer experience. This shift highlights the importance of adapting to the digital landscape in order to meet the evolving needs and preferences of B2B customers.

B2B 52

B2B Sales Education Strategize 52

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

A/B testing 113

A/B testing Strategize User Experience Technology 113

Martech

JULY 25, 2023

The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report. Business email address Subscribe Processing.

Service 98

Service Customers Product Process 98

Salesforce

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Which brings us to today’s big question: How can your business get started on an AI journey, and in a way that reduces costs, increases value for your customers, protects your data, and doesn’t leave your people behind?

Government 115

Government Trust Technology Technology 115

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Why we care.

E-commerce 125

E-commerce User Experience Retail Engineering 125

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. It’s not just an add-on tool but a fundamental game-changer in crafting bespoke customer experiences.

Customers 109

Customers Intrinsic User Experience Retail 109

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Connect the dots : Demonstrate how marketing strategies align with overarching business objectives, such as market expansion or brand recognition.

Intrinsic 123

Intrinsic CTR Strategize Presentation 123

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Martech

MARCH 18, 2022

Results” because nobody today would think of driving customer experience without data. This time, our theme is “The customer journey of a lifetime.” From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote : How marketers can navigate the tech explosion around every business function imaginable.

UX 122

UX E-commerce Campaign Entertainment 122

Search Engine Land

OCTOBER 17, 2023

Combining AI with automation for maximized benefits Advertising automation has become an indispensable capability, enabling both agencies and enterprise-level organizations to overcome traditional growth challenges associated with large ad programs including execution complexity, eroding margins, and time constraints.

Strategize 115

Strategize Technology Technology Campaign 115

Salesforce

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. This way, you can feel confident in knowing what they mean for you and your business. Watch Dreamforce on Salesforce+ Not in San Francisco for Dreamforce?

Referrals 136

Referrals Strategic partnership CRM Launch 136