Will genAI turn off your core consumers?
Martech
JUNE 4, 2024
Muhl breaks the categories down as follows: Enthusiasts. Rejectors form the smallest category (13% of U.S. The other categories are fairly evenly divided, pragmatists leading (37%), enthusiasts and passives lagging slightly (29% and 21%). These skew younger, male, educated, affluent and idealistic. Pragmatists.
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