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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Follow-up questions: Users can ask additional questions to explore topics further, creating a more interactive search experience. Conversational search.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Let’s break down and understand the following: What does digital marketing include?

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How to make the most of GA4 for SEO

Search Engine Land

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Processing.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

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The DESCRIBE framework for effective YouTube descriptions

Search Engine Land

Let me re-introduce you to YouTube While everybody knows YouTube, many forget that it is one of the largest search engines and also among the top social media platforms worldwide. But how do you write descriptions that set your videos and brand up for success? Business email address Sign me up! S earch engine optimization.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Get the newsletter search marketers rely on. Processing. See terms.

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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

Affects search engine visibility Negative Google reviews can also impact your business’s visibility on Google’s search engine. Building on the last point, these reviews erode customer trust, which means lower click-through rates from customers. For example, Google monitors the following: Spam and fake content.

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