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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients 78
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Measuring marketing’s impact: From metrics to growth

Martech

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Marketing provides content that educates and equips teams with key talking points to drive client conversations. ” True value isn’t just a sales bump.

Growth 124
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Aflac’s approach to Gen Z engagement

Martech

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. If all goes well, they could be longtime clients and not make many claims for years.

Promote 119
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 107
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Building a customer journey sales funnel that actually works, insights from a sales pro

Hubspot

Since then, I’ve built customer journeys that do work. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. That creates inconsistency.

SQL 54
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Generative engine optimization: What you need to know

Martech

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Clients often ask me, “What do users typically do before converting?

GTM 105