article thumbnail

LinkedIn launches sponsored articles

Search Engine Land

Baptiste Beauvisage, Lead Client Solutions Manager at LinkedIn, stressed the benefits of this new product to advertisers and brands in a statement: “You can use the content you already have on your Linkedin page.” What LinkedIn is saying. ” “Sponsored posts are more viral than a blog article hosted externally.”

Launch 127
article thumbnail

Ensuring quality in your SEO services: A checklist

Search Engine Land

Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Did you know that popular methods for measuring service quality, like SERVQUAL , don’t factor in the price? So, changing your price won’t necessarily make customers think your service is better.

Service 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Choosing the right pricing for your product is a little bit like Goldilocks. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. But how can you get it just right ?

article thumbnail

Google denies manipulating ad auctions in resurfaced SMX Advanced clip

Search Engine Land

.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. Why we care. SUBSCRIBE See terms.

Price 116
article thumbnail

Convertri Review For 2021 – All You Need To Know About Convertri

ClickFunnels

Do you regularly build websites for clients? Convertri offers a sub-accounts feature that allows you to create sub-accounts for clients so that they could access their pages. The company features two pricing plans on its pricing page: a monthly $99/month plan and a yearly $75/month plan (paid annually). Convertri Pricing.

article thumbnail

ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. GPT-4 performs better for writing, so the extra cost and latency are worth it when I need to write a landing page copy or a report to be shared with a client. Or they can prompt ChatGPT to summarize key account insights in client-ready reports.

article thumbnail

What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

You can launch a product without a go-to-market strategy, but buyers who really need your product might not see or appreciate its value. What do you offer (features, price, functionality) that your competitors don’t? Use AI tools to scan sales call transcripts for competitor mentions and pricing information.