Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

E-commerce

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. This includes factors like industry, company size and location.

B2B

Martech

DECEMBER 5, 2024

The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. As a result, they were effectively blocked from reaching most of their customers.

Promote

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Experience management is about more than responding to customer complaints.

Customers

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Professional services and other revenue: $13.6 Because HubSpot is a favorite of smaller businesses, it’s a little easier for the company to add net new customers.

Cross-sell

Sales Gravy

OCTOBER 31, 2024

. – Importance of a Digital Sales Strategy: Building an effective digital sales strategy requires orchestrating multiple online touch points to create a harmonious customer experience. Modern sales professionals must adapt to engage a digital-savvy customer base effectively.

Trust

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases. Customization is something you can take from the insurance example.

Drivers/motivators

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Better service for advertisers. Photo: Chris Wood. locations. “By

Retail

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data.

A/B testing

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ. But it doesn’t actually explicitly share the services I offer.

Intrinsic

Martech

AUGUST 27, 2024

Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product. Ad platforms.

Government

Search Engine Land

SEPTEMBER 11, 2024

Educate the client A good consulting relationship goes beyond simply providing recommendations; it helps the client better understand the underlying principles of SEO. By educating your clients, the audit becomes more than a one-time service. Business email address Sign me up! Processing. See terms.

High impact

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table.

Non-Profits

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. Tools like Copy.ai

Strategize

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. The evangelist may work for a consulting firm, a partner candidate, or even an existing customer.

Territory

Hubspot

OCTOBER 15, 2024

To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects. Then, during the conversation, offer customized insights that address their specific pain points and goals. Check out what they had to say!

Prospecting

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Set up a sequence to remind customers about upcoming dates and renewal deadlines so they stay on track and you don’t miss out on potential revenue. But while customer reviews are gold, asking for them one by one takes forever.

Appointment

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. It is pivotal for modern businesses implementing AI pricing strategies to adapt their pricing in real time to maintain customer loyalty.

Price

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize

Martech

JULY 25, 2024

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services).

B2B

Martech

DECEMBER 6, 2024

This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. 47:20: Use cases for custom GPTs.

Government

ClickFunnels

JULY 24, 2025

Whether you’re a coach, a course creator, a consultant, or an e-commerce seller, you can turn one well-built funnel into a revenue machine. It’s a guided experience that moves your prospect from cold lead to loyal customer through a series of steps. Offer it after your customer has received value from the first product.

E-commerce

Martech

JULY 19, 2024

And now we have Data Cloud, threading together data from across the Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud), able to pull data from external sources and, perhaps most significantly, able to reach into data warehouses like Snowflake and Databricks and activate brand data from those deep wells.

B2C

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. Learn how Revenue Cloud can help.

Finance

Heinz Marketing

AUGUST 21, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations.

B2B

Adaptive Business Services

OCTOBER 30, 2024

As a customer, what do you admire most about salespeople who you have had the pleasure of working with and which abysmal behaviors have been exhibited by those who were not? Exceeding expectations is the only acceptable outcome … Not meeting customer expectations … say buh bye. services including security, workflow, and telephony?

Sell

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell

Salesforce

SEPTEMBER 16, 2024

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. For example, the electric company charges customers for the amount of energy they use each month.

Price

Adaptive Business Services

APRIL 30, 2025

Making the sale is not the same thing as making a customer. A sale is transactional; a customer is relational. While a single sale might boost your numbers this month, a loyal customer can contribute to your success for years to come. You exceeded customer expectations – You made the sale and you made a customer!

Customers

Sales Gravy

AUGUST 5, 2025

Here's a question that'll drive you absolutely crazy: How do you sell professional services without giving away everything for free? That's the burning question from Laura and Adam, attorneys who are struggling with the classic professional services dilemma. But you're not running a free consultation.

Service

ClickFunnels

AUGUST 12, 2025

Maybe it’s a course you want to sell, a consulting business you’re launching, or a product you’ve been developing for months. It takes strangers who barely know you exist and walks them through becoming paying customers. They add an About page, list their services, and hope visitors understand the value.

Launch

RingDNA

JULY 2, 2025

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. This flexible, often vendor-supported program equips reps with skills in consultative selling , technical discovery, value mapping, and solution alignment. It’s especially valuable for reps selling high-value, consultative solutions.

Retail

Salesforce

DECEMBER 17, 2024

If you could create your ideal customer in a lab, who would they be? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. Learn more What is an ideal customer profile (ICP)?

Prospecting

PandaDoc

JUNE 22, 2025

Maintaining loyal, engaged customers can cost less and deliver a higher ROI than acquiring new customers. This means effective customer relationship management (CRM) is essential. A solid CRM strategy can enhance customer satisfaction while fostering loyalty, ultimately leading to more sustainable business growth.

CRM

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Misalignment can confuse customers and dilute brand equity.

Objectives and Key Results