Persuade Your Customers by Labeling Them
Cerebral Selling
AUGUST 16, 2021
In fact, this scientific principle known as reactance is something I discuss extensively in Sell The Way You Buy and in a previous post. Labeling as a Selling Tool. In a selling context, there are many ways the labeling approach can be used to align your product or service with the behaviors, beliefs, and values of your customers.
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