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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Image Source: The Future Of Commerce ). Social e-commerce: a tale of TikTok and Gen Z. Switch up your cross-platform strategy. Unlocking the social funnel.

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How to increase your online sales with e-commerce marketing strategies

PandaDoc

E-commerce is all about selling and to sell more, companies use a variety of channels to communicate their message. What is e-commerce marketing? E-commerce marketing is a set of activities aimed at promoting a business that sells goods or services online. 101: E-commerce marketing for beginners.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Picture this: Your ecommerce website is up and running, and traffic is flowing in. That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? The challenge?

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9 GA4 training courses to help confused marketers

Search Engine Land

’ So much of GA4 this last year has just been getting things set up now it’s time to go back and say ‘how can I get more out of this tool?'” The course comprises four modules designed to help marketers get up to speed with Google's new analytics tool. The major differences between GA4 and Universal Analytics.

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Instagram is ending its live shopping feature in March

Search Engine Land

consumers had not fully embraced live shopping, which only made up 5% of total e-commerce sales in the country. Even TikTok scaled back its live commerce plans due to low sales. The cultural and digital differences between Western markets and China may explain why live commerce has not been as successful in the U.S.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Here’s a guide on how to do that. beforehand.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce

An era in which marketing and e-commerce teams are in lock-step alignment. Note that this feature is currently being tested with early adopters, with expected full release to follow. Datorama enhancements for e-commerce. To meet this expectation, e-commerce and marketing teams must operate as one unit.