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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Link profile.

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The latest AI-powered marketing tech releases

Martech

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.