Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data. This can lead to prioritization issues, where critical tasks are dismissed in favor of seemingly urgent but less important activities.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. Product/Service Information Your sales development team needs to know what they are selling. This may be in a shared drive or a robust sales playbook software like Highspot.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. And How Much, Exactly?

E-commerce 95

E-commerce Government Engineering Angle 95

SaaStr

JANUARY 11, 2020

promoting yourself works a little, but not a lot. on LinkedIn , you can promote yourself and your product a lot more. there’s a reason you see so many videos there … on Quora , the game and algorithm have changed. Also, recirculated content seems to perform a lot better than on twitter. More on that here.

Cross-sell 65

Cross-sell B2C Promote Growth 65

Hubspot

DECEMBER 12, 2012

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. Well this year, they upped their already awesome game by using social media, mobile marketing, and gamification. Zynga's Promotes In-App Donations. million in-game purchases. like buying games for kids! And glitter.

Campaign 71

Campaign Cross-sell Gaming Promote 71

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). Pepsi even released counter-ads shortly after the campaign launched. while drinking beer and "watching the game" on TV. Watching the game, havin' a Bud" (a Budweiser), someone replies. And so, in the late 1980s, Nike created the "Just Do It." It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. Understand Your Market and Customers Start by learning about the market where you’ll sell your products or services.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

JULY 12, 2014

Not only was their guerrilla ad a great way to be associated with FIFA without being an official sponsor, but also creatively, they’ve shown how brands are crossing boundaries. broadcasts of the game, but they were tone-deaf and managed to offend pretty much everyone. Brilliant, and a fast reaction to a worldwide event.

Sports 75

Sports Gaming Cross-sell Strategic planning 75

ClickFunnels

SEPTEMBER 9, 2022

Russell Brunson’s Your First Funnel Challenge is a 5-day online boot camp where you’ll launch your first (or next) business idea side-by-side with real-world entrepreneurs… without taking on a mountain of debt or getting stuck in “analysis paralysis”. Here’s the 5-day game plan…. Now we’re crossing the finish line. The Gameplan.

Niche 234

Niche Cross-sell E-commerce Real Estate 234

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.".

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? January 31, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Promoter B: On a different day, you bump into another promoter. Promoter B: On a different day, you bump into another promoter. Promoter B, all the way.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Promotions are highly visible. Social commerce sales will reach $2.9 There are 2.6

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Search Engine Land

FEBRUARY 18, 2023

Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians 2015: Canadian Google AdWords advertisers could download an Android app to manage their campaign on the go. The issue was not with their websites but rather the Google hacked sites classifier.

Finance 98

Finance Engineering Campaign Cross-sell 98

Hubspot

JULY 18, 2023

To reach (and, ideally, exceed) their quota they: Upsell (for example, convince guests to upgrade from a standard double to a room with a king-sized bed) Cross-sell (i.e., Cooperate with marketing on promotion strategies. You can use them to advertise last-minute deals, promote new packages, and organize competitions.

Commission 51

Commission Hospitality Non-Profits Referrals 51

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Time to take notes. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Think about you promote your first sales rep to Head of Sales and she does an amazing job and she gets you to 10, and it’s amazing. Whether it’s internal promotion or external, and they keep attracting better and better talent.

Growth 104

Growth Cross-sell Start-ups X-functional 104

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Or are you concerned more with customer retention and cross-sell opportunities?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. As far as they know you could be a scammer running a con game.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Hubspot

OCTOBER 28, 2019

In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. For example, if you want to promote your organic restaurant, you could create a video marketing campaign that shows the process of how your food is grown, farmed, stored, and brought to a customer's table.

Campaign 62

Campaign Gaming Launch Non-Profits 62

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. Chasm as the single biggest challenge.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

PandaDoc

APRIL 11, 2023

A survey by Google claimed that 85% of respondents consider better product knowledge an important factor in promoting positive buying decisions. Brand Knowing all the nuances of the brand you’re selling is extremely important for sales efficiency. In a nutshell, you’ll need to: Launch and maintain your knowledge base.

Education 52

Education Product Customers Sales 52

SaaStr

AUGUST 12, 2020

I started my career at Bain and Company in consulting and unexpectedly spent over the course of 17 years staying at Bain mainly because when I would get comfortable, I would always have the next opportunity for the next promotion or the next client, et cetera, so I felt like I was always learning and growing.

Customers 75

Customers Strategize Start-ups Growth 75

Salesmate

OCTOBER 4, 2021

It is hard to believe your teammate is heavily distracted throughout the day and only spends 28% of hours on ACTUAL selling. Here’s how you can use sales CRM software to step up your prospecting game: Centralized data – One of the main benefits of sales CRM is access to centralized data. Sell anywhere. Show Me Now!

CRM 52

CRM Sales Pipeline Contact 52

Hubspot

AUGUST 1, 2018

It’s easy to ignore or it can be the start of an endless game of phone “tag”. Your thoughtful email lay forgotten under a pile of spam and promotional messages. Facebook Messenger’s Discover tab, which launched mid-2017 , is one attempt at solving this. Promote events, products, and content. Qualify Leads.

Conversion 78

Conversion CRM Cross-sell Technology 78

Sales Hacker

DECEMBER 8, 2017

Growth of Omni-Channel Sales Strategies & Social Selling. Amazon is your new competitor – They now sell everything and dominate every product category. Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

Heinz Marketing

MAY 7, 2018

Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics). Product promotion and operational tips: We will talk about how Tableau uses a product day-to-day as a marketing operations team. One thing I know we talked about is what you guys call cross channel orchestration.

Pipeline 41

Pipeline Cross-sell Sales Pitch 41

Gong.io

FEBRUARY 9, 2019

It’s more than a mindless numbers game. Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. It’s your time to sell the meeting.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Sales Hacker

OCTOBER 21, 2019

My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . SNAP Selling focuses on how to deal with today’s overwhelmed buyers. Fail Fast!”

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. I’m not great at it, but most folks they’re aggressive without crossing the line. You want to co-sell together. You will hire your Rio.

Quota 88

Quota Growth Product Closing 88

Search Engine Land

FEBRUARY 21, 2023

Bing Launches Linked Pages, Promises Better People Search Results 2012: The purpose was to make the search results for you and your friends more personalized and richer. Waiting Game Begins On Google Book Search Settlement 2010: 21 of the 26 speakers during the hearing were against the settlement.

Launch 98

Launch Engineering Retail UX 98

SaaStr

NOVEMBER 13, 2020

Then, over the course of that fund, we had promoted up David Byer to partner and recruited Lenny Pruss away from Redpoint to join us. Our current fund is actually 275, we’ll come back to the [inaudible 00:03:26] a second, but 275 is now divided amongst five of us, with Sarah Catanzaro also joining, or being promoted up to partner.

Follow-up 70

Follow-up Meeting Start-ups Growth 70

Hubspot

SEPTEMBER 9, 2019

This question is understandable, considering that TikTok only recently launched an advertising process and hyperlinking capabilities for brands. This is a great example of how a brand can use a beloved song or reference to promote their own product. Recently, IFAD got creative by launching the #danceforchange challenge.

Agriculture 101

Agriculture Entertainment Launch Government 101