Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 134

B2B Cross-sell Pharmaceutical Account management 134

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers. Product overview. Product overview.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. Why does MR function this way when used in theory?

Price 52

Price Manufacturing Cross-sell Up-sell 52

Sales Hacker

JUNE 17, 2025

Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today? And then they’re going to expend who they sell to, so what stakeholders they kind of sell to, and they’re gonna eventually kind of fork out of that workflow.

GTM 83

GTM Customers Construction X-functional 83

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 108

GTM E-commerce B2B Profit margin 108

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Manufacturing : Simplifies complex product configurations, ensuring accurate quotes and reducing production delays. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g., Take Beardbrand.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software. Scaling sales operations.

Cross-sell 107

Cross-sell Contract Price Finance 107

Salesforce

SEPTEMBER 21, 2021

“You ring up a bag of chips at the gas station, and the manufacturer may never actually know when that happened, how that happened, or in which location it happened. If that’s the case, does the manufacturer of these chips really understand me as a consumer? Probably not.”. Probably not. Bryan Berumen, managing director, Accenture.

B2B 96

B2B Territory Manufacturing Sales 96

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Add case studies to help drive your point home.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Existing customers are less costly to acquire, provide upsell and cross-sell opportunities and will become advocates for your brand.

Transportation 117

Transportation Healthcare Campaign Cross-sell 117

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 98

B2B Teamwork Referrals Cross-sell 98

Sales Hacker

JUNE 11, 2018

Once again, Salesforce presents a strategic look into the rapidly shifting world of sales. What factors will guide sales team transformation in the future as technology, consumer behavior, and new market realities re-shape the contours of selling? Cross-Team Collaboration. 4) Sell anywhere, anytime with virtual.

Gaming 79

Gaming Non-Profits Cross-sell Healthcare 79

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Effective field sales management requires a range of skills, from leadership and strategic planning to communication and problem-solving.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Veloxy

MAY 24, 2023

Conversion Rate Optimization Sales Training and Enablement : Provide your sales team with comprehensive training and resources to improve their selling skills. Maximizing Deal Size Upselling and Cross-Selling : Identify opportunities to upsell or cross-sell additional products or services to your existing customers.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Hubspot

APRIL 6, 2012

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Many ecommerce product pages include hackneyed, generic product descriptions -- I get it, it's much easier to just plop in the manufacturer's description.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Heinz Marketing

MAY 14, 2019

Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Why should a manufacturing company lean into ABM, for example?

Manufacturing 72

Manufacturing Healthcare Cross-sell Education 72

Hubspot

FEBRUARY 7, 2018

On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. How to know if this job is right for you: Being an AE is a natural next step once you’ve gotten some selling experience under your belt. But account managers also look for upsell and cross-sell opportunities.

Territory 101

Territory Commission Outside Sales Account management 101

Engage Selling

APRIL 24, 2012

As a global business consultant and former VP of Operations of a mid-market manufacturer, I’ve found that nothing is more important than your brand,” points out Lisa Anderson of LMA Consulting Group, Inc. He is the president of Working Resources, a strategic talent management consulting firm. in Claremont, CA. Consumers are fickle.

Consult 76

Consult Cross-sell Manufacturing Management Consulting 76

Salesforce

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

SaaStr

OCTOBER 15, 2019

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. .: So what we do is we help manufacturing and industrial companies comply with environmental regulations using our software platform.

Pipeline 87

Pipeline Manufacturing Up-sell Cross-sell 87

Partners in Excellence

MARCH 2, 2016

They provide the customer with their best price, crossing their fingers, hoping to win. To get what they want, the customers presenting our solution have to position–justify the project in terms of how it contributes to the attainment of the strategic goals. Value in it’s simplest form is price. We don’t get the PO.

Cross-sell 64

Cross-sell Contract Price Commission 64

Salesforce

JANUARY 25, 2024

Inventory management is how companies track and control the goods they buy, store, sell, and use. For some companies, like manufacturers, “goods” are the raw materials or components they use to make products. For others, like retailers, it’s ready-to-sell stock. Get the guide Why is inventory management important?

Technique 59

Technique Manufacturing Objectives and Key Results Cross-sell 59

SBI

MAY 2, 2018

Instead of trying to turn sales teams into analysts who spend countless hours digging through reports and business intelligence tools, with Zilliant, sales teams become strategic consultants who know every customer account like it’s their best account. Sales reps sell two-times more with the solution than without it.

Gaming 55

Gaming Cross-sell Profit margin Price 55

ConversionXL

JUNE 2, 2022

Ads strategically placed on relevant websites or platforms that are designed to look like organic content. Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy. First, determine which existing accounts your team can sell into.

Launch 100

Launch Campaign Pipeline Growth 100

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Lead Fuze

NOVEMBER 30, 2021

Sales and marketing teams adopt ABS and ABM programs in order to be strategic. The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. But then things change.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Sales Hacker

MARCH 25, 2025

And you said, Hey, tweak that for you and finance versus pharma versus manufacturing and make it your own. That’s a key takeaway because as humans focus on the higher order, things like relationship building or the strategic quarterbacking, as we talked about, is where we’re going to have our biggest impact.

GTM 67

GTM X-functional Start-ups Relationship building 67

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

Salesforce

MARCH 12, 2024

He has played a strategic role in helping small, mid-sized, and enterprise level companies boost their rankings and increase organic traffic. According to Erickson, “Successful SEO is a cross-functional endeavor. Similarly, merchandisers can surface new pages and work closely with SEO teams to get them optimized and cross-linked.”

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Outreach

APRIL 22, 2021

With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates. 11 Proven Customer Engagement Strategies That Increase Your Conversions. Take a Social Approach.

Conversion 52

Conversion Customers Pitch Cross-sell 52

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. I’m not great at it, but most folks they’re aggressive without crossing the line. Especially in the manufacturing side of things.

Quota 98

Quota Growth Product Closing 98

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? The Channel Model Lastly, in the channel model , an outside agency or partner sells your product for you. They are also often less motivated to sell than your own sales team would be. How will you use content to sell them?

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. You’re trying to figure out how to sell to them. Why is that the case? The first one.

Cross-sell 69

Cross-sell Sales Support Growth Up-sell 69